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McDonald's

Marketing

McDonald’s is bringing back classic Happy Meal toys

 By Jonathan Maze on Nov. 01, 2019

The chain’s Surprise Happy Meal resurrects 17 classic toys to celebrate the iconic box’s 40th anniversary.

Financing

How will McDonald’s respond to Wendy’s breakfast move?

 Oct. 24, 2019

The traditional fast-food breakfast leader has plenty of lead time to prepare its plan, but don’t expect discounts, says RB’s The Bottom Line.

Financing

McDonald’s plots its tech future

By Jonathan Maze on Oct. 23, 2019

The burger giant is spending big to dramatically change how it interacts with customers, but Wall Street is skeptical of the cost.

Financing

Kiosks and higher prices drive McDonald’s sales

By Jonathan Maze on Oct. 22, 2019

U.S. same-store sales rose 4.8% as customers made larger orders, but traffic remains challenged.

Financing

Tension reemerges between McDonald’s and its franchisees

By Jonathan Maze on Oct. 14, 2019

Operators say the company pressured suppliers not to attend a recent National Owners Association meeting.

Food

McDonald’s brings back its McRib

By Jonathan Maze on Oct. 04, 2019

More than 10,000 locations plan to offer the sandwich as early as Monday.

Food

McDonald’s is bringing back Donut Sticks and a new drink

By Jonathan Maze on Oct. 03, 2019

The Cinnamon Cookie Latte is the chain’s first new seasonal drink in five years.

Financing

Big Mac promo reveals the consumer cost of delivery

By Jonathan Maze on Oct. 03, 2019

A surprising controversy regarding the McDonald’s-DoorDash offer shows that consumers will be the ones who pay for delivery, says RB’s The Botton Line.

Operations

Appeals court sides with McDonald’s in joint employer case

By Jonathan Maze on Oct. 01, 2019

A three-judge panel said the company doesn’t exert enough control over its franchisees’ workers to be liable for their treatment.

Leadership

Robert Gibbs to leave McDonald’s

By Jonathan Maze on Oct. 01, 2019

The chain’s chief communications officer is reportedly leaving the company amid continued restructuring.

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