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McDonald's

Consumer Trends

10 LTOs with top consumer appeal

By Patricia Cobe on Sep. 14, 2018

Here’s a look at the most tempting limited-time offers in August.

Financing

New joint employer definition is proposed

 By Peter Romeo on Sep. 13, 2018

The revision would greatly narrow the instances where restaurant employers could be held responsible for the employment practices of their franchisees.

Financing

How a chain’s reputation influences its performance

By Jonathan Maze on Sep. 10, 2018

In RB's podcast, "A Deeper Dive," Technomic’s Robert Byrne talks about customer perception at chains such as Chipotle, Chick-fil-A and Starbucks.

Operations

5 restaurant stories you likely missed, but shouldn’t have

By Peter Romeo on Sep. 07, 2018

This week’s head-spinning moments include customers’ decision to secretly redecorate a McDonald’s and the capture of possibly the restaurant industry’s most notorious dine-and-dash artist. And it wouldn’t be a news roundup without a story involving Donald Trump.

Financing

5 statistics that show McDonald's dominance

By Jonathan Maze on Sep. 07, 2018

Despite shrinking its unit count in the past couple of years, McDonald's has maintained its status as top dog.

Food

McDonald’s is now testing international items in the U.S.

By Jonathan Maze on Sep. 06, 2018

The company is serving several items from other countries in Florida.

Financing

With traffic challenged, fast food turns up the marketing heat

By Jonathan Maze on Aug. 30, 2018

Deals and gimmicks show how competitive QSR is, but there are definite dangers, says RB’s The Bottom Line.

Operations

McDonald's location in New York temporarily closes amid illness reports

By Jonathan Maze on Aug. 23, 2018

Local and state health officials are looking into reports of 15 people who got sick after eating breakfast sandwiches at the restaurant.

Workforce

McDonald’s makes a big pledge to help young workers

By Jonathan Maze on Aug. 22, 2018

The company plans to invest $2 million in workforce training in Chicago and pledges to reduce employment barriers for 2 million young people.

Financing

Why some restaurants are losing customers

By Jonathan Maze on Aug. 22, 2018

In this week’s podcast, Howard Penney talks industry sales challenges, and a look at some concepts that could be the next big thing.

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