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Noodles & Company


Noodles & Co.’s chief brand officer to depart

Chas Hermann joined the chain in 2018, just before it mounted an impressive turnaround.


This week’s menu news

A roundup of items that are in the works or launching in chains.

With the introduction of cauliflower-infused noodles nationwide, the fast casual is hoping for another win with diners looking to up their vegetable intake.

The fast-casual chain will also give workers access to a suite of “financial wellness” tools.

Under a deal with MGM Resorts, customers will vie initially for prizes instead of cash, and can only collect on-premise. The chain will also develop sports bars within MGM properties.

Buoyed by the success of zucchini noodles, the fast casual is adding more plant-based items and a new rewards program as it gets ready to expand.

As delivery sales surge, along with their fees, the company is testing new prices for such orders to improve margins.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The chain, which reported 4% comps growth in Q4 but fell short of expectations, is increasingly shifting to an off-premise focus.

But the fast-casual chain continued to generate strong sales thanks to zucchini noodles and off-premise business.

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