Portillo's

Financing

Activist investor takes aim at Portillo's

Hedge fund Engaged Capital is looking to boost the Chicago-based chain's profitability and speed national growth.

Financing

Amid headwinds, Portillo's focuses on throughput and eye-catching ads

The fast-casual chain is improving drive-thru speeds and will be advertising during Bears games to focus on what can be controlled.

Systemwide, Portillo's restaurants will open 30 minutes earlier, and some restaurants are staying open as late as 1 a.m. local time.

When lower-income diners are feeling budget strain, the fast-casual Portillo's feels it most in the drive-thru. To address that, the restaurant chain is working to get orders through car windows faster.

The Chicago-style fast casual opened 12 new restaurants in 2023, a record number, and said same-store sales rose 5.7% during the year.

Moves into high-population-growth states are driving revenue growth that company officials say will help the Chicago-based chain manage through ebbs and flows of consumer behavior.

At an Investor Day, company officials plot the 77-unit chain's path to 920 units across the U.S.

Traffic dropped in the second quarter, but the company said consumers still see the Chicago-based brand as a great value and there's room for price increases.

And in other fast-casual highlights from investor conferences: Portillo's is killing it in the Sun Belt, and Potbelly is carrying momentum into 2Q.

The hot dog chain said it is considering restaurants in airports and overseas after finding surprisingly strong demand in new markets.

  • Page 1