Struggling Potbelly unveils new prototype in Chicago

The revamped design switches up the chain’s traditional ordering process in hopes of boosting efficiency.


Potbelly closes stores, halts new unit growth

The fast-casual sandwich chain saw traffic fall 8.3% and same-store sales drop 3% during Q3.

A craveable signature sandwich can draw customers and boost sales.

The private-equity firm has been buying up stock in the sandwich chain. Exactly why is uncertain.

The sandwich chain said weather and a delayed menu revamp hurt sales, sending the stock down nearly 20%.

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Limited-time offers that stand out from the crowd can appeal to consumers.

The chain said its same-store sales have slowed so far this year due to the dual January problems.

The sandwich chain has introduced a reconfigured menu with bundled meals and smaller versions of products to get customers to try new things.

Restaurants aim to feed consumers’ often conflicting desires as 2019 begins.

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