Revamped loyalty program drives sales at Potbelly

The sandwich chain said its fast-growing digital business is shifting customers away from third-party channels, with loyalty membership growing nearly 90% during the fourth quarter.


4 Potbelly franchisees add to their development commitments

The deals are the latest in an ongoing franchisee acceleration program as as the sandwich chain pushes to reach 2,000 units, with 85% franchised.

The fast-casual sandwich chain said it has 192 franchised stores currently under development. It also released an updated rewards app.

A Deeper Dive: Bob Wright, CEO of the Chicago-based sandwich chain, joins the podcast to discuss the company’s recovery from the pandemic and its own organic struggles.

This latest move in a series of deals will refranchise nine corporate locations and add another 13 new franchised units in Washington state.

The Chicago-based sandwich chain reported same-store sales up 8%, driven by traffic. That momentum is expected to continue into Q4.

The more-than 430-unit chain is pushing both refranchising and new unit franchise growth.

Bryant Keil, who built a Chicago antique store into a chain of sandwich shops, has signed a 27-unit agreement to operate locations with his son Hampden.

And in other fast-casual highlights from investor conferences: Portillo's is killing it in the Sun Belt, and Potbelly is carrying momentum into 2Q.

The Chicago-based sandwich chain said its same-store sales and profitability will easily beat expectations this quarter.

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