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Potbelly goes back to the drawing board

The fast-casual sandwich chain is rolling out a new menu little more than two years after its last menu revamp. It is also scrapping a new store design that didn’t achieve its goals.


Potbelly names a new CMO

David Daniels will lead the branding, marketing and digital teams at the fast-casual sandwich chain.

The fast-casual sandwich shop said it has learned that higher prices can lead to traffic losses, noting that an upcoming menu revamp will help with margins.

Real estate consultant Larry Strain will help the fast-casual chain add new restaurants, bring on more franchisees and more.

Potbelly Sandwich Shop is working to make more efficient use of its workforce to cut labor costs.

Potbelly Sandwich Shop said it expects to see "two very different halves" to 2021, with pandemic pressures likely easing in the second portion of the year.

The sandwich chain has secured $16 million in funding and has a new line of credit.

Brandon Rhoten had served as chief marketing officer at the struggling sandwich chain since June 2018.

The struggling sandwich chain’s landlord says it is owed more than $800,000 in back rent and other fees.

Matthew Revord has been with the sandwich chain for nearly 14 years.

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