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Potbelly

Financing

As digital sales rise, Potbelly tests more tech investments

 By Jonathan Maze on Aug. 08, 2022

The sandwich chain is testing new in-store technology as digital sales now represent more than a third of revenue.

Financing

Potbelly gets an activist, but this one is different

 By Jonathan Maze on Jul. 22, 2022

The Bottom Line: Nierenberg Investment Management Company gushed about moves the sandwich chain is making, but wants company insiders to buy more stock.

Operations

Potbelly outlines its big growth goals

By Heather Lalley on Mar. 03, 2022

The 443-unit fast-casual sandwich chain said it intends to grow to 2,000 locations in the next decade and become a largely franchised operation.

Operations

Potbelly has big birthday plans: Looking for franchisees

By Heather Lalley on Jan. 13, 2022

The fast-casual sandwich shop, which started 45 years ago in a Chicago antique store, wants to become a majority-franchised chain.

Operations

Potbelly goes back to the drawing board

By Heather Lalley on Aug. 31, 2021

The fast-casual sandwich chain is rolling out a new menu little more than two years after its last menu revamp. It is also scrapping a new store design that didn’t achieve its goals.

Leadership

Potbelly names a new CMO

By Patricia Cobe on Aug. 18, 2021

David Daniels will lead the branding, marketing and digital teams at the fast-casual sandwich chain.

Operations

Why Potbelly isn’t raising prices

By Heather Lalley on Aug. 05, 2021

The fast-casual sandwich shop said it has learned that higher prices can lead to traffic losses, noting that an upcoming menu revamp will help with margins.

Leadership

Potbelly hires a chief development officer

By Heather Lalley on May 27, 2021

Real estate consultant Larry Strain will help the fast-casual chain add new restaurants, bring on more franchisees and more.

Financing

Potbelly is getting ‘scientific’ about labor

By Heather Lalley on May 07, 2021

Potbelly Sandwich Shop is working to make more efficient use of its workforce to cut labor costs.

Operations

Potbelly expects two ‘very different’ halves to 2021

By Heather Lalley on Mar. 12, 2021

Potbelly Sandwich Shop said it expects to see "two very different halves" to 2021, with pandemic pressures likely easing in the second portion of the year.

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