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As digital sales rise, Potbelly tests more tech investments

The sandwich chain is testing new in-store technology as digital sales now represent more than a third of revenue.


Potbelly gets an activist, but this one is different

The Bottom Line: Nierenberg Investment Management Company gushed about moves the sandwich chain is making, but wants company insiders to buy more stock.

The 443-unit fast-casual sandwich chain said it intends to grow to 2,000 locations in the next decade and become a largely franchised operation.

The fast-casual sandwich shop, which started 45 years ago in a Chicago antique store, wants to become a majority-franchised chain.

The fast-casual sandwich chain is rolling out a new menu little more than two years after its last menu revamp. It is also scrapping a new store design that didn’t achieve its goals.

David Daniels will lead the branding, marketing and digital teams at the fast-casual sandwich chain.

The fast-casual sandwich shop said it has learned that higher prices can lead to traffic losses, noting that an upcoming menu revamp will help with margins.

Real estate consultant Larry Strain will help the fast-casual chain add new restaurants, bring on more franchisees and more.

Potbelly Sandwich Shop is working to make more efficient use of its workforce to cut labor costs.

Potbelly Sandwich Shop said it expects to see "two very different halves" to 2021, with pandemic pressures likely easing in the second portion of the year.

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