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Potbelly

Food

5 ways to build a best-selling sandwich

A craveable signature sandwich can draw customers and boost sales.

Financing

3G Capital is making a bet on Potbelly

The private-equity firm has been buying up stock in the sandwich chain. Exactly why is uncertain.

Financing

Potbelly stock plunges amid weak sales

By Jonathan Maze on May 08, 2019

The sandwich chain said weather and a delayed menu revamp hurt sales, sending the stock down nearly 20%.

Top 500 Chains

Potbelly Sandwich Shop

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Consumer Trends

The 10 most unique LTOs launched this year

By Patricia Cobe on Mar. 18, 2019

Limited-time offers that stand out from the crowd can appeal to consumers.

Financing

Shutdown, polar vortex take a bite out of Potbelly

By Jonathan Maze on Feb. 26, 2019

The chain said its same-store sales have slowed so far this year due to the dual January problems.

Marketing

Potbelly hopes smaller is better

By Jonathan Maze on Feb. 22, 2019

The sandwich chain has introduced a reconfigured menu with bundled meals and smaller versions of products to get customers to try new things.

Food

8 new menu items for the new year

By Patricia Cobe on Jan. 15, 2019

Restaurants aim to feed consumers’ often conflicting desires as 2019 begins.

Leadership

Thomas Fitzgerald named Potbelly CFO

By Jonathan Maze on Dec. 03, 2018

Julie Younglove-Webb was also named chief restaurant operations officer.

Marketing

10 limited-time offers with top consumer appeal

By Patricia Cobe on Oct. 17, 2018

See which LTOs resonated with customers the most during September, when comfort foods made a comeback.

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