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Potbelly

Operations

Potbelly puts pandemic in rearview mirror

 By Lisa Jennings on Mar. 02, 2023

Central business district units and catering sales have almost returned to pre-Covid levels on "traffic-driven tailwinds."

Operations

Potbelly to expand digital makeline initiative

 By Lisa Jennings on Jan. 09, 2023

CEO Bob Wright is not quite ready to say "national rollout," but the test has improved order accuracy, speed and food quality while cutting labor costs.

Financing

Central business districts and airports are back for Potbelly

By Lisa Jennings on Nov. 04, 2022

Growth in catering also helped the fast-casual chain reach record average unit volumes in the third quarter.

Financing

As digital sales rise, Potbelly tests more tech investments

By Jonathan Maze on Aug. 08, 2022

The sandwich chain is testing new in-store technology as digital sales now represent more than a third of revenue.

Financing

Potbelly gets an activist, but this one is different

By Jonathan Maze on Jul. 22, 2022

The Bottom Line: Nierenberg Investment Management Company gushed about moves the sandwich chain is making, but wants company insiders to buy more stock.

Operations

Potbelly outlines its big growth goals

By Heather Lalley on Mar. 03, 2022

The 443-unit fast-casual sandwich chain said it intends to grow to 2,000 locations in the next decade and become a largely franchised operation.

Operations

Potbelly has big birthday plans: Looking for franchisees

By Heather Lalley on Jan. 13, 2022

The fast-casual sandwich shop, which started 45 years ago in a Chicago antique store, wants to become a majority-franchised chain.

Operations

Potbelly goes back to the drawing board

By Heather Lalley on Aug. 31, 2021

The fast-casual sandwich chain is rolling out a new menu little more than two years after its last menu revamp. It is also scrapping a new store design that didn’t achieve its goals.

Leadership

Potbelly names a new CMO

By Patricia Cobe on Aug. 18, 2021

David Daniels will lead the branding, marketing and digital teams at the fast-casual sandwich chain.

Operations

Why Potbelly isn’t raising prices

By Heather Lalley on Aug. 05, 2021

The fast-casual sandwich shop said it has learned that higher prices can lead to traffic losses, noting that an upcoming menu revamp will help with margins.

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