Potbelly

Financing

Potbelly finds sweet spot with $7.99 combo meal

CEO Bob Wright is not a fan of more aggressive discounting but he wants to stop guests from trading down to their own refrigerators.

Financing

Revamped loyalty program drives sales at Potbelly

The sandwich chain said its fast-growing digital business is shifting customers away from third-party channels, with loyalty membership growing nearly 90% during the fourth quarter.

The deals are the latest in an ongoing franchisee acceleration program as as the sandwich chain pushes to reach 2,000 units, with 85% franchised.

The fast-casual sandwich chain said it has 192 franchised stores currently under development. It also released an updated rewards app.

A Deeper Dive: Bob Wright, CEO of the Chicago-based sandwich chain, joins the podcast to discuss the company’s recovery from the pandemic and its own organic struggles.

This latest move in a series of deals will refranchise nine corporate locations and add another 13 new franchised units in Washington state.

The Chicago-based sandwich chain reported same-store sales up 8%, driven by traffic. That momentum is expected to continue into Q4.

The more-than 430-unit chain is pushing both refranchising and new unit franchise growth.

Bryant Keil, who built a Chicago antique store into a chain of sandwich shops, has signed a 27-unit agreement to operate locations with his son Hampden.

And in other fast-casual highlights from investor conferences: Portillo's is killing it in the Sun Belt, and Potbelly is carrying momentum into 2Q.

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