Snapchat is taking over an NYC Shake Shack
The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.
Shake Shack updates its drive-thru plans
The fast-casual burger chain said it will open its first drive-thru in Maple Grove, Minn., instead of Orlando, as originally planned. Shake Shack said it intends to have 10 drive-thrus by the end of 2022.