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Shake Shack

Marketing

Restaurant chains meet the high-protein demand with light lifting

By Alicia Kelso on Apr. 24, 2026

Marketing Bites: Brands like Chipotle, El Pollo Loco and Shake Shack are simply reconfiguring already existing items, while McDonald’s has added menu callouts.

Food

Shake Shack shares cooking secrets through a live chef-led masterclass

 By Patricia Cobe on Apr. 03, 2026

CEO Rob Lynch invited fans and competitors to the “School of Shack” at the fast-casual’s new Atlanta culinary center last month, where they learned the intricacies of the ShackBurger.

Technology

Shake Shack unveils tech strategy to support its ambitious growth

By Lisa Jennings on Apr. 01, 2026

CEO Rob Lynch wants to grow the fast-casual chain to more than 1,500 units domestically. The new Project Catalyst sets the stage with new POS and KDS systems, as well as tapping data and AI to improve operations.

Operations

How Shake Shack improved profits despite soaring beef costs

By Lisa Jennings on Feb. 27, 2026

The fast-casual chain grew margins, despite a challenging macroeconomic climate in 2025. CEO Rob Lynch said the ongoing work on operations paid off and set the stage for a stronger 2026.

Food

Shake Shack wants to teach fast-food restaurants how to cook

By Lisa Jennings on Jan. 29, 2026

The fast-casual chain launched a campaign to spotlight the made-to-order cooking that goes on in its units, joining with Chipotle as a critic of assembly line fast food.

Financing

Rob Lynch has big plans for Shake Shack

By Jonathan Maze on Jan. 12, 2026

The fast-casual burger chain has changed its strategy under Lynch to be a more everyday occasion. Here’s how, and why, the company’s CEO believes that is the right strategy.

Operations

How Shake Shack plans to win market share in 2026

By Lisa Jennings on Dec. 10, 2025

The burger chain has been an outlier in the fast-casual segment, showing strong results. At a Raymond James conference this week, CEO Rob Lynch explained what's working.

Leadership

Shake Shack CFO Katie Fogertey is stepping down

By Lisa Jennings on Nov. 25, 2025

The fast-casual burger chain will search for a replacement as Fogertey moves to an advisory role, working with a newly created Office of the CFO.

Food

At Shake Shack, innovation begins with guest insights

By Patricia Cobe and Bret Thorn on Nov. 10, 2025

Menu Talk: Nancy Combs, SVP of culinary and calendar innovation, shares the strategy behind the fast casual’s menu successes.

Operations

Mobile app offers help Shake Shack shake off a weak economy

By Lisa Jennings on Oct. 31, 2025

Challenging times are when great companies get better and steal market share, said CEO Rob Lynch. Coming soon to the fast-casual chain: "Crackable shakes" and improved fries.

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