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Shake Shack

Marketing

Snapchat is taking over an NYC Shake Shack

The four-day Snap Shack activation will feature augmented reality, custom merchandise and other interactive marketing tie-ins.

Operations

Shake Shack updates its drive-thru plans

The fast-casual burger chain said it will open its first drive-thru in Maple Grove, Minn., instead of Orlando, as originally planned. Shake Shack said it intends to have 10 drive-thrus by the end of 2022.

The fast casual had lauded the experiment as a valuable recruitment and retention tool, but blamed COVID for the need to put the program on hold.

Even as other chains fully move on from the pandemic, the burger-and-shake concept continues to face some hurdles.

The chain called it one of the “biggest team member commitments” in its history as it fights for workers in a tight labor market.

The fast casual’s CEO called domestic and international licensed stores an area of quiet growth for the chain, though it's one that still has some pandemic-related hurdles to leap.

Goldman Sachs restaurant analyst Katherine Fogertey takes over the finance post from Tara Comonte, who left the fast casual in May.

The fast casual said it’s working to add access and convenience to its operations, which should ease issues as it adds more stores in existing markets, according to its CEO.

Construction materials are seeing unprecedented price increases and supply chain delays, and restaurants are starting to feel the pinch.

Shake Shack plans to open up to 18 new restaurants during the first half of the year but its sales, especially at urban units, have yet to bounce back from the pandemic.

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