Operations
Shake Shack breaks out the fine china, white tablecloths and (canned) wine for high-end experience
For $20, guests can book the luxury trappings to go with the new White Truffle LTOs, but only at select locations.
Financing
Customers returned to Shake Shack in January
The fast-casual, "better burger" chain is positioning itself to capture trade-down diners with truffles and more plant-based options. It is also working to rebuild profit margins.