Sizzler aims for a renaissance by unabashedly embracing its past

The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.


Sizzler reaches back almost 40 years for a re-introduction to lapsed customers

The steak-and-salad-bar concept is running ads again, playing off the signature deals that made it a 1980s hit.

The steak-and-salad bar chain, which emerged from bankruptcy in January, argues that the agency is improperly putting a hold on its Paycheck Protection Program application.

The steakhouse chain and its popular salad bar declared bankruptcy to renegotiate leases, but its challenges run deeper, says RB’s The Bottom Line.

The company blamed coronavirus for the filing and said it needs to renegotiate leases and cut back on debt.

The 130-unit chain said he left to pursue other opportunities, and no successor has been named.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Although chicken and turkey costs are trending slightly upward, they are still better buys than red meat.

A sluggish economy and skittish consumer spending means operators will continue to keep tight reins on their own spending in the New Year. What is worthy of investment and what’s on the chopping block?

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