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Competition between the buns heats up as operators raise their game to win customers.
The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.
Starting Monday, the chain will offer a cheeseburger with under 350 calories.
The company also promoted Corey Horsch to CFO and elected a new director.
When the happy talk is all about taxes, you know this was a good spell for restaurants. Also on the plus side: a cover-up for breastaurants, a lovefest for the big burger chains and bitcoins make an inroad.
The chain expects as much as a 10-percentage-point improvement in its tax rate, thanks to reform.
The limited-time offerings include deals on its Lil' Burritos and Double Feature.
And how restaurants are convincing staff to stick around against all odds.
What regional chicken recipe could be the next big hit at chains?
Experts say the hacking could be one of the largest to date.
Up-and-coming restaurant chains and what’s propelling their growth
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
These 50 ideas go beyond what’s “cool” to deliver smart, trend-forward solutions that might just serve as an inspiration for others.