Marketing
Sonic challenges TikTok influencers to hack the menu with competitors’ ingredients
Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.
Financing
Sonic gave customers a needed experience during the pandemic
The burger chain was one of the fastest-growing concepts in the U.S. last year as customers flocked to its drive-ins. Its challenge now is to keep that.