Sonic

Buffalo Wild Wings’ parent aims for more sophisticated analytics with promotion of Navin Sharma

By Peter Romeo on Jan. 14, 2021

As chief commercial services officer, the former SVP is tasked with sharpening Inspire's use of data

Another fried chicken sandwich and a stuffed pizza crust make menu headlines

By Patricia Cobe on Jan. 05, 2021

Taste Tracker: Pizza Hut stuffs it to Papa John’s, Sonic enters the chicken sandwich wars and Dunkin’ buzzes in the new year.

Leadership

Inspire's Paul Brown named non-exec chairman of Neiman Marcus

By Peter Romeo on Dec. 10, 2020

He will head a newly formulated board for the luxury retailer, which has just emerged from bankruptcy.

Financing

Timeline: Inspire Brands goes on a shopping spree

By Jonathan Maze on Nov. 02, 2020

Dunkin’ Brands will be the company’s fourth major deal. Here’s how the company became an industry force.

Food

How chain chefs powered menu R&D forward during the pandemic

By Patricia Cobe on Sep. 17, 2020

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.

Operations

A look inside Sonic's new prototype

By Jonathan Maze on Jul. 28, 2020

The new location in Oklahoma includes 18 docks, patio seating and the chain’s new brand identity.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Food

Value is a strong motivator for consumers’ menu choices

By Patricia Cobe on Jun. 02, 2020

Deals are a draw in both quick service and casual dining, finds Technomic.

Top 500 Chains

Sonic Drive-In

Apr. 21, 2020

The drive-in chain grew same-store sales for the second straight year under new parent Inspire Brand

Financing

How Sonic is rethinking its brand identity

By Jonathan Maze on Mar. 04, 2020

Claudia San Pedro, the chain’s president, joins this week’s episode of "A Deeper Dive" to discuss its new marketing, technology and other issues.

Page 3