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Sonic

Food

7 burgers rocking the menu right now

Competition between the buns heats up as operators raise their game to win customers.

Marketing

Sonic adds 2 gals to 'Two Guys'

The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.

Food

Sonic goes systemwide with blended burgers

By Peter Romeo on Mar. 01, 2018

Starting Monday, the chain will offer a cheeseburger with under 350 calories.

Leadership

Sonic promotes Claudia San Pedro to president

By Jonathan Maze on Feb. 02, 2018

The company also promoted Corey Horsch to CFO and elected a new director.

Operations

This week’s 5 head-spinning moments: Making restaurants great again

By Peter Romeo on Jan. 19, 2018

When the happy talk is all about taxes, you know this was a good spell for restaurants. Also on the plus side: a cover-up for breastaurants, a lovefest for the big burger chains and bitcoins make an inroad.

Financing

Sonic expects big tax savings

By Jonathan Maze on Jan. 05, 2018

The chain expects as much as a 10-percentage-point improvement in its tax rate, thanks to reform.

Sonic launches holiday specials

By Restaurant Business Staff on Nov. 28, 2017

The limited-time offerings include deals on its Lil' Burritos and Double Feature.

Workforce

3 reasons it’s so hard to staff restaurants in 2017

By Alaina Lancaster on Nov. 16, 2017

And how restaurants are convincing staff to stick around against all odds.

Food

What’s the next Nashville hot chicken?

By Lizzy Freier on Oct. 23, 2017

What regional chicken recipe could be the next big hit at chains?

Technology

Sonic hit with security breach believed to affect 5M patrons

By Peter Romeo and Benita Gingerella on Sep. 27, 2017

Experts say the hacking could be one of the largest to date.