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Sonic

Food

A peek at what’s coming out of Sonic’s R&D kitchen

The drive-in chain is counting on a steady stream of new products to differentiate the concept and hold consumers’ interest.

Marketing

The 10 most alluring LTOs in May

Meat-heavy items ranked high among consumers, who revealed the limited-time offers they were most likely to purchase last month.

Top 500 Chains

Sonic Drive-In

May. 30, 2018
Food

Indulgence trumps health in new menu items

By Patricia Cobe on May. 03, 2018

This spring, chains such as Dunkin' Donuts and Chili's are promoting glaringly unhealthy dishes.

Operations

This week’s 5 head-spinning moments: Glittering change

By Peter Romeo on Apr. 12, 2018

Woe to the restaurant that won't change with the times. But some recent results of social and business pressures were real head-scratchers, including developments at Sonic and Starbucks.

Operations

Sonic hits on a program to boost margins

By Peter Romeo on Mar. 30, 2018

The initiative teaches franchisees how to use their POS and back-office systems as more effective cost-cutting tools.

Operations

Sonic expands test of order-ahead functionality

By Peter Romeo on Mar. 28, 2018

The app-based system will enable customers of the drive-in brand to place a customized order for delivery to their car window at a particular time.

Beverage

Happy hours make a comeback—in an often unrecognizable form

By Peter Romeo on Mar. 23, 2018

The updated discounting windows are more likely to come during the day or at night, and the drinks are as likely to be nonalcoholic as full strength.

Food

7 burgers rocking the menu right now

By Patricia Cobe on Mar. 14, 2018

Competition between the buns heats up as operators raise their game to win customers.

Marketing

Sonic adds 2 gals to 'Two Guys'

By Peter Romeo on Mar. 06, 2018

The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.