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Sonic

Marketing

10 limited-time offers with the most consumer appeal

These LTOs tempted customers in October.

Leadership

Cliff Hudson to retire as Sonic CEO

Claudia San Pedro will lead the company after it is sold to Inspire Brands.

See which LTOs resonated with customers the most during September, when comfort foods made a comeback.

The deal will give Inspire Brands its third major chain and fourth overall.

The company said that its same-store sales and traffic increased over the summer.

They join seven major chains that agreed last month to stop the practice, under threat of a lawsuit.

The drive-in chain is counting on a steady stream of new products to differentiate the concept and hold consumers’ interest.

Meat-heavy items ranked high among consumers, who revealed the limited-time offers they were most likely to purchase last month.

This spring, chains such as Dunkin' Donuts and Chili's are promoting glaringly unhealthy dishes.