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Sonic

Marketing

10 limited-time offers with the most consumer appeal

These LTOs tempted customers in October.

Leadership

Cliff Hudson to retire as Sonic CEO

Claudia San Pedro will lead the company after it is sold to Inspire Brands.

Marketing

10 limited-time offers with top consumer appeal

By Patricia Cobe on Oct. 17, 2018

See which LTOs resonated with customers the most during September, when comfort foods made a comeback.

Financing

Arby’s owner to buy Sonic Corp. for $2.3B

By Jonathan Maze on Sep. 25, 2018

The deal will give Inspire Brands its third major chain and fourth overall.

Financing

Sonic stock surges on improved traffic

By Jonathan Maze on Sep. 11, 2018

The company said that its same-store sales and traffic increased over the summer.

Workforce

Applebee’s, Panera Bread and more vow to erase ‘no-poach’ franchise contracts

By Heather Lalley on Aug. 21, 2018

They join seven major chains that agreed last month to stop the practice, under threat of a lawsuit.

Food

A peek at what’s coming out of Sonic’s R&D kitchen

By Peter Romeo on Jun. 29, 2018

The drive-in chain is counting on a steady stream of new products to differentiate the concept and hold consumers’ interest.

Marketing

The 10 most alluring LTOs in May

By Patricia Cobe on Jun. 05, 2018

Meat-heavy items ranked high among consumers, who revealed the limited-time offers they were most likely to purchase last month.

Top 500 Chains

Sonic Drive-In

Jun. 14, 2018
Food

Indulgence trumps health in new menu items

By Patricia Cobe on May 03, 2018

This spring, chains such as Dunkin' Donuts and Chili's are promoting glaringly unhealthy dishes.