facebook pixal
Continue to Site >>>

Sonic

Restaurateurs' advice to the new president

 By Chris Lavelle on Nov. 09, 2016

A group of restaurant-chain CEOs offered their advice to the next chief executive as the race moved into the home stretch.

Operations

This week’s 5 head-spinning moments: Making restaurants great again

 By Peter Romeo on Jan. 19, 2018

When the happy talk is all about taxes, you know this was a good spell for restaurants. Also on the plus side: a cover-up for breastaurants, a lovefest for the big burger chains and bitcoins make an inroad.

Driving business indoors

By Patricia Cobe on Mar. 11, 2014

After more than 60 years in business, Sonic adds an indoor prototype for cold-weather markets.

Consumer Trends

How chains are connecting with consumers

By Jill Failla on Jan. 17, 2017

In addition to measuring chains’ operational attributes, Technomic also rated their connections to consumers through a series of questions designed to gauge loyalty and perception of a brand.

Marketing

Sonic adds 2 gals to 'Two Guys'

By Peter Romeo on Mar. 06, 2018

The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.

  • Page 14