Technomic: Drive-thru data

As consumers increase their off-premise dining, limited-service operators will continue to study their priorities and habits, as well as borrow ideas from chains who are doing it right.


Sonic hits on a program to boost margins

The initiative teaches franchisees how to use their POS and back-office systems as more effective cost-cutting tools.

The franchisor of the Sonic drive-in Burger King posted a comparable-store sales gain of 11.5 percent, year over year, for the quarter ended Feb. 28. Most of the increase came from a rise in guest counts, management said.

Same-store sales fell 7.4% systemwide, and revenues dropped 25% because of accelerated refranchising.

Execs at the drive-in chain consider breakfast a primary growth vehicle, implying that McDonald’s all-day breakfast won’t be a threat to sales.

Business as usual is out the door. These factors are causing operators to reshape the traditional model.

As quarterly earnings calls stream out from publicly traded chains, year-over-year comp sales are coming in as a mixed bag of gains and losses.

The drive-in bills itself as “The Ultimate Drink Stop” with 1,000,000+ drink combinations

The C-suite was reorganized to bridge traditional endeavors with digital.

Recent partnerships won social media buzz for these limited-service brands.

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