Starbucks

Operations

Starbucks is changing its dress code

The coffee shop chain starting in May will require employees to wear black shirts with black or blue denim jeans or khaki pants to “allow our iconic green apron to shine.”

Financing

Growing coffee chains are taking a bite out of Starbucks

The Bottom Line: The coffee shop giant had its worst year since the Great Recession in 2024. That proved to be an opportunity for upstart coffee brands like Dutch Bros and 7 Brew.

The coffee chain is hiring the team behind Empower Delivery, the software company founded by Starbucks’ new chief development officer, Meredith Sandland.

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The company is testing designs to make its shops more welcoming for in-store customers.

The coffee shop chain named Nordstrom executive Cathy Smith CFO as Rachel Ruggeri leaves the company amid a slow management overhaul.

The Seattle-based coffee giant releases its new food and beverage menu Tuesday, along with its latest blonde roast coffee, Sunsera Blend.

The coffee shop chain is removing 13 drinks from its offerings on Tuesday and plans more cuts as it culls 30% of its menu by this fall.

The coffee shop giant is eliminating 1,100 support center positions and “several hundred” open and unfilled positions as it looks to create “smaller, more nimble teams.”

The chain's "Starbucks Monday" free coffee promotion on the day after the Super Bowl was the most redeemed offer in its history and generated record loyalty signups and strong traffic.

The Bottom Line: The company’s latest revitalization plan offers several ideas that struggling restaurant chains can use to get back into customers’ good graces. Here are five such lessons.

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