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Starbucks

Financing

Inside the Starbucks turnaround

 By Jonathan Maze on Feb. 06, 2026

The coffee shop giant has spent the past 18 months returning to its roots as a coffee shop where customers want to stay. Now the company plans to go on offense.

Beverage

Starbucks picks strawberries to flavor its newest beverages

 By Patricia Cobe on Feb. 03, 2026

Matcha also gets more play, as the coffee giant expands the selection with permanent additions, featuring more berries and banana.

Financing

Starbucks' focus on its in-café experience isn't just about its dine-in customers

By Jonathan Maze on Jan. 30, 2026

The Bottom Line: Most of the coffee chain’s customers still come into its shops, even if they have no intention of sticking around. That makes it important for those shops to be inviting.

Marketing

Starbucks is taking a page out of airlines' playbook with its loyalty program changes

By Jonathan Maze on Jan. 29, 2026

The coffee shop giant this spring will reconfigure its Starbucks Rewards loyalty program to feature three levels that give members more personalized benefits and premium experiences.

Financing

Starbucks CEO Brian Niccol's total compensation was $31M last year

By Jonathan Maze on Jan. 28, 2026

The coffee shop giant’s chief executive, lured from Chipotle to turn the company around, received nearly $20 million in stock awards in addition to the use of an aircraft and housing expenses.

Financing

Service improvements, and the Bearista cup, drove Starbucks sales last quarter

By Jonathan Maze on Jan. 28, 2026

The coffee shop giant said its domestic same-store sales rose 4% in the period, its best performance in two years, as the holiday product launch and its new service model drove higher transactions.

Workforce

Starbucks agrees to $39M settlement with New York City over labor violations

By Jonathan Maze on Dec. 02, 2025

The coffee shop giant will pay $35.5 million to more than 15,000 workers over scheduling violations and hours reductions. The company said that the payments are about “compliance, not unpaid wages.”

Financing

How much has the union dispute affected Starbucks' sales?

By Jonathan Maze on Nov. 14, 2025

The Bottom Line: The coffee-shop giant says that it generated record results on its holiday launch and then on its annual Red Cup Day, despite a strike by its union and calls for a boycott.

Financing

At Starbucks, reusable cups prove to be a traffic boon

By Jonathan Maze on Nov. 13, 2025

The coffee shop chain's traffic surged following the sale of its "Bearista" cold cup, while its "Red Cup Day" promotion is generating better-than-expected results.

Beverage

Holiday cups are the latest weapon in the battle for beverage share

By Patricia Cobe on Nov. 05, 2025

Starbucks, 7 Brew, Dunkin’, Panera and others just released seasonally themed cups, and they’re being promoted with as much marketing muscle as the holiday drinks they hold.

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