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Starbucks

Marketing

Starbucks expands its loyalty program to Web3

The coffee giant will integrate non-fungible tokens, or NFTs, into Starbucks Rewards, which will give customers new ways to engage with the brand.

Financing

Starbucks generates consistent sales growth, but it’s fixing things anyway

The Bottom Line: Interim CEO Howard Schultz says the company’s coffee shops are over-capacity. Sales numbers suggest he has a point.

But the tutorial focuses on how to keep the process amicable and progressing, not how to thwart it.

Laxman Narasimhan, who will take over as chief executive next April, told CNBC that he has a unique opportunity to “apprentice” with Interim CEO Howard Schultz.

The Bottom Line: In naming Laxman Narasimhan to be its next chief executive, Starbucks shows just how much it believes change is needed.

The Bottom Line: The chain is struggling under the burden of its customizable beverages and growing food orders. It is hardly the first to suffer from an overcomplicated menu.

The former chief executive of hygiene and health products company Reckitt will join the coffee giant on Oct. 1 and take over leadership on April 1.

The coffee giant unveiled its fall menu, including the new Pumpkin Cream Cold Brew, which goes on sale starting Tuesday. Here are some notable facts about the menu.

The Bottom Line: The company is undertaking a massive overhaul that seems at odds with its overall top-line performance.

John Culver, a 20-year veteran of the coffee giant, is leaving after the company opted to eliminate its chief operating officer function.

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