Marketing
Starbucks expands its loyalty program to Web3
The coffee giant will integrate non-fungible tokens, or NFTs, into Starbucks Rewards, which will give customers new ways to engage with the brand.
Financing
Starbucks generates consistent sales growth, but it’s fixing things anyway
The Bottom Line: Interim CEO Howard Schultz says the company’s coffee shops are over-capacity. Sales numbers suggest he has a point.