Sweetgreen

By Jonathan Maze on Jun. 25, 2021

Soaring valuations and a dearth of publicly traded consumer companies are setting the stage for a flurry of industry IPOs, says RB’s The Bottom Line.

Financing

Sweetgreen says it is going public

By Heather Lalley on Jun. 21, 2021

The fast-casual salad chain made its long-rumored IPO plans official Monday, becoming the third restaurant chain to do so in the past two months.

Premium

Financing

Here comes Sweetgreen’s inevitable IPO

By Jonathan Maze on Jun. 21, 2021

The tech-infused fast-casual salad chain’s public offering has been a long time coming but it already has a sky-high valuation, says RB’s The Bottom Line.

Marketing

Sweetgreen stands behind investor-ambassador Osaka

By Heather Lalley on Jun. 02, 2021

Less than a month after announcing the fast casual’s partnership with tennis star Naomi Osaka, the athlete withdrew from the French Open to prioritize her mental health.

Marketing

Sweetgreen updates its branding

By Heather Lalley on May 26, 2021

The fast-casual salad chain has a new logo and a new visual identity that will be seen on employee uniforms, signage, social media, digital products and inside its restaurants.

Premium

Financing

These restaurant chains could all go public soon

By Jonathan Maze on May 14, 2021

Sweetgreen is the latest chain reportedly considering an initial public offering. Dutch Bros and Torchy’s are both considering a similar move and Krispy Kreme has already filed, says RB’s The Bottom Line.

Financing

Sweetgreen’s newest investor is tennis star Naomi Osaka

By Heather Lalley on May 06, 2021

Sweetgreen’s newest investor is tennis star Naomi Osaka.

Food

Marijuana and Earth Day vie for menu attention this week

By Patricia Cobe on Apr. 19, 2021

Taste Tracker: 4/20 specials at Jack in the Box, Sticky’s Finger Joint and more; sustainability rules at Ike’s and Sweetgreen; Smashburger dials up the heat on chicken sandwiches; and new LTOs make their debut.

Operations