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Sweetgreen

Technology

Sweetgreen is pushing for a high-tech future

 By Heather Lalley on Oct. 26, 2021

The fast-casual chain, which filed to go public this week, is focused on boosting digital orders and adding tech enhancements to its restaurants.

Financing

Why margins could keep Sweetgreen from its holy grail

 By Jonathan Maze on Oct. 26, 2021

The fast-casual salad chain wants to revolutionize the fast-food business and make it healthy. Its margins could cause investors to think twice, says RB’s The Bottom Line.

Financing

Sweetgreen files its IPO

By Heather Lalley on Oct. 25, 2021

The 140-unit fast-casual salad chain, which has been hard hit by the pandemic, becomes the fifth restaurant brand to go public this year.

Food

Menu rollouts pick up the pace in October

By Patricia Cobe on Oct. 12, 2021

Global flavors trend at Firehouse, Ledo Pizza and Cava; Newk’s, Sweetgreen and Dog Haus play up plants; Toasted Yolk and Eggs Up Grill go big on breakfast; and Krispy Kreme and Eureka get spooky.

Food

Sweetgreen embraces cauliflower in new fall menu

By Heather Lalley on Oct. 07, 2021

The fast casual is adding a new Buffalo Cauliflower side dish and a Curry Cauliflower bowl to its autumnal offerings.

Leadership

Sweetgreen co-founder and CEO apologizes for comments on COVID and obesity

By Heather Lalley on Sep. 08, 2021

Jonathan Neman, whose fast-casual salad chain filed to go public in June, said his earlier statement that called for a tax on processed foods, among other things, was “insensitive and oversimplified.”

Leadership

Sweetgreen co-founder faces backlash after comments linking COVID to poor diet

By Heather Lalley on Sep. 01, 2021

In a now-deleted LinkedIn post, Jonathan Neman, whose salad chain filed to go public in June, linked the pandemic to obesity and called for a ban on “food that is making us sick.”

Technology

Robots rise in restaurants, but diners still prefer humans

By Joe Guszkowski on Aug. 27, 2021

As the industry takes another big step toward more automation, consumers are holding back.

Financing

Sweetgreen is acquiring robotic restaurant concept Spyce

By Heather Lalley on Aug. 24, 2021

The fast casual, which recently submitted documents to go public, said Spyce’s automation will allow it to speed throughput and let workers focus on food prep and hospitality.

Technology

Sweetgreen taps former Starbucks tech exec as CTO

By Patricia Cobe on Aug. 19, 2021

Wouleta Ayele is Sweetgreen’s new chief technology officer following a 16-year career with Starbucks.

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