Taco Bell going natural
The Yum! Brands chain pledged to remove artificial flavorings and colorings from its food by the end of the year.
Taco Bell adds certified vegetarian menu
The Mexican chain ups its bid for meat-eschewing customers with menu items backed by the American Vegetarian Association.
To generate buzz for the release of its new smartphone app on Oct. 28, Taco Bell went silent on all of its social media channels for one day, replacing its characteristically prolific posts with one disruptive message: “Taco Bell isn’t on Instagram [or Twitter or Facebook], it’s #onlyintheapp.” It was accompanied by a link to download the new app, designed heavily around mobile ordering and payment.