Taco Bell

6 ways to promote National Burrito Day

By Patricia Cobe on Apr. 04, 2018

Chains are celebrating the tortilla-wrapped icon with a variety of themed deals.

Visible glove use can help increase consumer loyalty

By Restaurant Business Staff on Jan. 08, 2004

Wearing gloves while preparing food is more than just a food safety issue, it can be an advantage for operators looking to encourage repeat business. DSRs...

Renovation nation

By Steve Brooks on Sep. 01, 2011

America’s restaurants are getting an extreme makeover. Sure, old brands have gotten face-lifts every decade or so. But the latest changes in design go more than skin deep.

Menu mandate for attendees: Better but less costly food and deals, too

By Patricia Cobe on May 23, 2013

At the height of the recession, restaurateurs resorted to head-turning deals to drive traffic. Now that the economy is more or less in recovery, are consumers still seeking deep discounts, or are they more interested in a unique experience, an innovative menu or some other differentiating factor?

Taco Bell offers ‘free food for life’ to winners of Willy Wonka-esque contest

Aug. 28, 2014

The lure is the possibility of winning free Taco Bell food for a lifetime. The means of hyping the deal is where the chain is trying a new tactic.

Financing

Getting on the shelves: Licensing lessons

By Sara Rush Wirth on Feb. 09, 2015

Licensing products doesn't have to be a huge undertaking. Brands with small programs that they say are lucrative as well as simpler to maintain—and began with relative ease. For restaurateurs looking into licensing, there are lessons to learn at every level.

Yum! Brands' profits drop 30 percent in Q2

By Kelsey Squire on Jul. 15, 2015

Declines in China dragged down the company’s performance.

Taco Bell transitioning to cage-free eggs

By Kelsey Squire on Nov. 16, 2015

The chain pledged to complete the switch at all U.S. restaurants by the end of 2016.

Marketing

Cinco de Mayo promos from left field

By Kelsey Squire on May 04, 2016

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Which restaurant franchises are the best bets?

By Peter Romeo on Jan. 18, 2017

A new ranking finds plenty of familiar names toward the top of the list.

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