Twin Peaks

Five great behind-the-scenes YouTube channels

There are different approaches to take with your promotional videos collected on branded YouTube channels. You can simply show off your TV commercials. You can interview guests. If you’ve got big bucks, you could produce your own high-concept entertainment (see McDonald’s Bite Size Video Project). But a tactic open to every concept is the behind-the-scenes video, and as a way to extend your brand and connect with the customer it is still one of the best. Here are five who do it the right way. Click the restaruant name to see for yourself.

Future 50: Emerging Brands

Twin Peaks

With a ski lodge theme and its “Twin Peaks Girls” servers, Twin Peaks quickly expanded from its original Dallas location (founded in 2005).

The parent of Rick’s Café and XTC said it will expand Bombshells, a military-themed wings bar, through franchising.

Several industry veterans were appointed to senior positions in an effort to give the company and franchised operations their own focus.

The 15-unit operator, La Cima Restaurants of Atlanta, will place one of its executives in the CEO's job, replacing Starlette Johnson.

The sports bar category is defying casual dining overall.

Consumers’ most craved restaurant chicken wings don't only come from wings concepts.

Restaurants featuring scantily clad waitresses—often dubbed “breastaurants” or “man caves”—not only survived the recession, but remarkably, gained steam. The now-iconic chain Hooters, launched in 1983, has inspired a rapidly growing concept genre with many successful newcomers.

A number of industry veterans try new brands in this week's roundup of news relating to growth chain franchisees and franchisors.

The branch of the breastaurant chain has already been sued by a neighboring restaurant for lost business.

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