Five great behind-the-scenes YouTube channels
There are different approaches to take with your promotional videos collected on branded YouTube channels. You can simply show off your TV commercials. You can interview guests. If you’ve got big bucks, you could produce your own high-concept entertainment (see McDonald’s Bite Size Video Project). But a tactic open to every concept is the behind-the-scenes video, and as a way to extend your brand and connect with the customer it is still one of the best. Here are five who do it the right way. Click the restaruant name to see for yourself.
Future 50: Emerging Brands
Twin Peaks
With a ski lodge theme and its “Twin Peaks Girls” servers, Twin Peaks quickly expanded from its original Dallas location (founded in 2005).