Financing
Is Andy Wiederhorn overpaying for Twin Peaks?
The multiple Fat Brands is paying for the casual dining chain has raised some eyebrows. But it is indicative of a deal that is different from the company’s other acquisitions, says RB’s The Bottom Line.
Marketing
Restaurants set to score points with football-themed menus
After a pandemic pause last year, operators are stepping up food and drink promotions to lure fans as the NFL and college football season kicks off.
There are different approaches to take with your promotional videos collected on branded YouTube channels. You can simply show off your TV commercials. You can interview guests. If you’ve got big bucks, you could produce your own high-concept entertainment (see McDonald’s Bite Size Video Project). But a tactic open to every concept is the behind-the-scenes video, and as a way to extend your brand and connect with the customer it is still one of the best. Here are five who do it the right way. Click the restaruant name to see for yourself.