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As its breakfast business grows, Wendy’s takes aim at Burger King

Wendy’s has been gaining sales in the morning, in part at the expense of its Miami-based rival. And now they’re battling over French toast sticks.


Everybody is now selling French Toast Sticks

Wendy's joins Sonic, Jack in the Box and other brands with the launch of Homestyle French Toast Sticks. The sweet, dunkable finger food is having a moment on fast-food breakfast menus.

Restaurant Rewind: Whew—we're not seeing another Herb The Nerd or a Soviet Fashion Show.

The Bottom Line: The company’s longtime largest shareholder may try to buy the whole chain. But the company could consider a merger. Here are a few of our ideas.

Restaurant Rewind: The investor knows how to bag his prey. Will this pursuit be as nasty as the last one?

The shooter in Uvalde, Texas, had reportedly worked in a restaurant to pay for his guns and ammo. Here are some flags that a member of your staff might be contemplating violence.

The Bottom Line: The burger chain tried operating other brands and then sold them to focus on its core brand. But that may not be doing the company any favors on Wall Street.

Nelson Peltz’s Trian Partners, which owns nearly 20% of the company’s stock, said it has approached the board about a possible acquisition, sending the shares soaring.

The Bottom Line: Quick-service restaurant executives say they’re seeing fewer visits from people with lower incomes and more visits from those with higher incomes. But that difference may not last for long.

Company-operated stores’ profits declined on higher costs, but the chain had one of its best years for unit growth in its history.

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