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Wetzel's Pretzels

Operations

Wetzel’s Pretzels newest franchised location is in a hospital

The location in San Diego’s Navy Medical Center is the latest move by the brand to expand its concept to nontraditional venues.

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Wetzel's Pretzels

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Jennifer Schuler plans to work to grow the quick-service chain.

Together, the specialty LSR category increased sales by 8.6%, to $6.9 billion, and units by 5.2%, to 11,070.

It was acquired by private-equity firm CenterOak Partners