Wetzel's Pretzels


A franchise ownership dream comes true

Daintry McFadden was the first to sign on with the Wetzel's Pretzels' Access to Equity program designed to help women and minorities become owners. Now that program is bearing fruit.


The owner of Papa Murphy's says consumers are getting more demanding

The CEO of MTY Food Group said customers expect more from their restaurants. But they’re not demanding more discounts yet.

Now a division of multi-concept MTY Group following last year's acquisition, the snack brand will not have a CEO, but Vincent Montanelli will take the lead as COO.

This new concept from Wetzel's Pretzels is designed as a standalone that will take the brand out of malls with a new whimsical identity.

The $207 million deal is the latest in a string of acquisitions by the Canadian owner of Pinkberry and Papa Murphy’s, giving the company a major U.S. presence.

The Canadian brand collector continues its U.S. shopping spree with its second deal this year, following an earlier acquisition of Famous Dave’s.

The location in San Diego’s Navy Medical Center is the latest move by the brand to expand its concept to nontraditional venues.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Jennifer Schuler plans to work to grow the quick-service chain.

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