Wetzel's Pretzels

By Lisa Jennings on Jan. 17, 2024

Daintry McFadden was the first to sign on with the Wetzel's Pretzels' Access to Equity program designed to help women and minorities become owners. Now that program is bearing fruit.

Financing

The owner of Papa Murphy's says consumers are getting more demanding

By Jonathan Maze on Oct. 11, 2023

The CEO of MTY Food Group said customers expect more from their restaurants. But they’re not demanding more discounts yet.

Leadership

Jennifer Schuler has stepped down as Wetzel's Pretzels CEO

By Lisa Jennings on May 16, 2023

Now a division of multi-concept MTY Group following last year's acquisition, the snack brand will not have a CEO, but Vincent Montanelli will take the lead as COO.

Operations

New Twisted by Wetzel's readies for debut as pretzel snacking wonderland

By Lisa Jennings on Apr. 12, 2023

This new concept from Wetzel's Pretzels is designed as a standalone that will take the brand out of malls with a new whimsical identity.

Financing

MTY Food Group completes its acquisition of Wetzel’s Pretzels

By Jonathan Maze on Dec. 08, 2022

The $207 million deal is the latest in a string of acquisitions by the Canadian owner of Pinkberry and Papa Murphy’s, giving the company a major U.S. presence.

Financing

Papa Murphy’s owner MTY Food Group to buy Wetzel’s Pretzels for $207M

By Jonathan Maze on Nov. 02, 2022

The Canadian brand collector continues its U.S. shopping spree with its second deal this year, following an earlier acquisition of Famous Dave’s.

Operations

Wetzel’s Pretzels newest franchised location is in a hospital

By Patricia Cobe on May 12, 2021

The location in San Diego’s Navy Medical Center is the latest move by the brand to expand its concept to nontraditional venues.

Top 500 Chains

Wetzel's Pretzels

May 03, 2019

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Leadership