Wingstop

Marketing

Restaurants try new lures for Black Friday shoppers

Discounts are still a staple, but new come-ons include free rides and tamales.

Financing

Wing prices fall, and Wingstop profits surge

The company is also expanding its delivery program into new markets.

The casual-dining operator has hired a new CMO, CFO and ops specialist.

Consumers rate limited-service brands on off-premise food quality, taste and visual appeal.

The price of wings is down 32% over the past year as consumers shift toward boneless chicken, says RB’s The Bottom Line.

The company is working on efforts to improve digital orders, including voice recognition technology.

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Cooper, who previously served as global vice president for Holiday Inn, will focus on growing the wings chain around the world.

Chicken wing prices plunged, which helped the restaurants’ profits.

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