Wingstop

Operations

How Wingstop's Smart Kitchen upgrades will change the game

The fast-casual chain is moving from paper chits to an AI-powered digital system that will cut service times in half. It's in 400 units now and will be rolled out systemwide by the end of the year.

Earnings Report Q1 2025

Wingstop sees consumer pullback in certain pockets

Uncertainty in the macro environment slowed sales for the fast-casual chicken brand. But CEO Michael Skipworth said the brand is in a good position to navigate what he feels will be short-term pain.

Marketing Bites: The fast-casual wing chain known for bold flavors and bold marketing stunts is opening a two-night-only bar in Brooklyn featuring DJs, a Sauce & Toss station and, of course, plenty of chicken tenders.

After another record year, the fast-casual chicken chain believes this next tech investment will propel the next phase of growth.

The sweet-heat sauce, launching Monday, is inspired by Thai, Chinese and Singaporean cuisines.

With same-store sales at the chicken-wing chain up nearly 21% in the third quarter, almost all from traffic, it's no surprise franchisees want to open more restaurants.

With another unprecedented quarter under its belt, the Dallas-based brand plans to triple its domestic restaurant count and reach an average unit volume of $3 million.

Marketing Bites: Piggybacking on the Olympics, the fast-casual chicken chain is opening a pop-up restaurant in the French capital, a teaser to what could become 200 restaurants in the country.

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

After a strong first quarter, Dallas-based Wingstop expects double-digit same-store sales growth this year, as it plans on becoming a Top 10 global restaurant brand.

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