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Wingstop

Operations

How Wingstop's Smart Kitchen upgrades will change the game

 By Lisa Jennings on May 16, 2025

The fast-casual chain is moving from paper chits to an AI-powered digital system that will cut service times in half. It's in 400 units now and will be rolled out systemwide by the end of the year.

Earnings Report Q1 2025

Wingstop sees consumer pullback in certain pockets

 By Lisa Jennings on Apr. 30, 2025

Uncertainty in the macro environment slowed sales for the fast-casual chicken brand. But CEO Michael Skipworth said the brand is in a good position to navigate what he feels will be short-term pain.

Marketing

Wingstop gets saucy with a pop-up bar called Bar Tender

By Heather Lalley on Apr. 08, 2025

Marketing Bites: The fast-casual wing chain known for bold flavors and bold marketing stunts is opening a two-night-only bar in Brooklyn featuring DJs, a Sauce & Toss station and, of course, plenty of chicken tenders.

Operations

Wingstop to roll out AI-fueled kitchen modernization effort

By Lisa Jennings on Feb. 19, 2025

After another record year, the fast-casual chicken chain believes this next tech investment will propel the next phase of growth.

Food

Wingstop brings authentic Asian flavor to sauce lineup with new Pacific Glaze

By Patricia Cobe on Jan. 09, 2025

The sweet-heat sauce, launching Monday, is inspired by Thai, Chinese and Singaporean cuisines.

Operations

Wingstop unit growth spikes with strong performance

By Lisa Jennings on Oct. 30, 2024

With same-store sales at the chicken-wing chain up nearly 21% in the third quarter, almost all from traffic, it's no surprise franchisees want to open more restaurants.

Financing

Wingstop serves up two-year same-store sales of more than 45%

By Lisa Jennings on Jul. 31, 2024

With another unprecedented quarter under its belt, the Dallas-based brand plans to triple its domestic restaurant count and reach an average unit volume of $3 million.

Marketing

Is Paris ready for Wingstop?

By Heather Lalley on Jul. 24, 2024

Marketing Bites: Piggybacking on the Olympics, the fast-casual chicken chain is opening a pop-up restaurant in the French capital, a teaser to what could become 200 restaurants in the country.

Financing

Looking for the next Chipotle? These 3 chains are already there

By Jonathan Maze on May 03, 2024

The Bottom Line: Wingstop, Raising Cane’s and Jersey Mike’s have broken free from the pack of well-established growth chains. Here’s why this trio stands out.

Operations

Wingstop is doing great. Here's how CEO Michael Skipworth says the chicken chain can do even better

By Lisa Jennings on May 01, 2024

After a strong first quarter, Dallas-based Wingstop expects double-digit same-store sales growth this year, as it plans on becoming a Top 10 global restaurant brand.

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