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Wingstop

Operations

How Wingstop readied itself for a pandemic

The fast-casual wing brand put the pieces in place for digital transformation just before crisis landed at its doorstep.

Food

Chicken thighs are getting more attention on menus

Long cast aside for chicken breasts and wings, operators are suddenly shining a spotlight on the dark meat.

Operations

Wingstop is testing bone-in thighs

By Heather Lalley on Nov. 02, 2020

The move is designed to protect the chain from the volatility of the chicken wing market.

Operations

Wingstop’s sales juggernaut continues into Q3

By Heather Lalley on Oct. 06, 2020

The wing chain reported same-store sales up more than 25% for the latest quarter, according to preliminary financial results.

Food

Buffalo Wild Wings wants to own the wing conversation

By Patricia Cobe on Sep. 08, 2020

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

Operations

The pandemic fuels a (virtual) wing explosion

By Heather Lalley on Aug. 21, 2020

As more brands launch delivery-only wing concepts, there’s one big question: Can anybody beat Wingstop?

Marketing

Buffalo Wild Wings hires marketer from Target as CMO

By Peter Romeo on Aug. 11, 2020

Rita Patel has also worked on beer and liquor brands.

Financing

Wingstop’s success story continues despite the pandemic

By Heather Lalley on Jul. 29, 2020

The fast-casual wing chain, whose dining rooms remain closed, reported same-store sales growth of nearly 32% for Q2.

Marketing

New promotions take flight for National Chicken Wing Day

By Patricia Cobe on Jul. 28, 2020

Chains are launching special deals and menu items Wednesday to celebrate wings.

Operations

How Wingstop is thriving in the midst of a pandemic

By Heather Lalley on May 15, 2020

The fast casual’s CEO shares its blueprint for success and reveals the chain’s next potential moneymaker.

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