facebook pixal



Why are chains suddenly ‘fortressing?’

Domino’s and Wingstop are both planning to put more stores in strong markets. RB’s The Bottom Line takes a look at the strategy and its risks.


Wingstop sold 16M chicken wings during the Super Bowl

The chain says that its sales momentum has continued early this year and hopes that more marketing will keep that going.

With Super Bowl Sunday fast approaching, where will consumers flock for wings?

The CEO of the chicken wing chain discusses strategies to increase sales through mobile and online ordering on RB's podcast, "A Deeper Dive."

The company said it is working on pickup lockers and plans national ads in 2019.

After tests, the company is launching the service in Los Angeles and Houston through DoorDash.

Discounts are still a staple, but new come-ons include free rides and tamales.

The company is also expanding its delivery program into new markets.

The casual-dining operator has hired a new CMO, CFO and ops specialist.

Consumers rate limited-service brands on off-premise food quality, taste and visual appeal.

  • Page 5