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Wingstop

Marketing

Wingstop to give away chicken sandwiches for a year in New York City

 By Lisa Jennings on Oct. 17, 2022

The focused promotion appears less likely to cause a shortage and is designed to bolster excitement in new market.

Food

Wingstop relaunches chicken sandwiches, and this time they mean it

 By Lisa Jennings on Oct. 05, 2022

The fast-casual chain first launched the sandwiches in 12 flavors earlier this year, but ran out in less than a week. Now they’re trying again.

Marketing

Wingstop launches a lineup of chicken sandwiches, then quickly runs out

By Lisa Jennings on Sep. 07, 2022

Shortages after social media-fueled demand are becoming more common. Is it strategy?

Financing

Amid rare sales slide, Wingstop pulls some growth levers

By Joe Guszkowski on Jul. 28, 2022

The chain is joining Uber Eats and expanding chicken sandwiches nationwide after same-store sales fell 3.3%.

Leadership

Salad and Go finally discusses its new CEO, Charlie Morrison

By Jonathan Maze on Jul. 19, 2022

The former Wingstop chief executive called the salad restaurant chain “the QSR industry’s best-kept secret” and nominated himself for the position.

Financing

Wingstop opens its first restaurant in Canada

By Jonathan Maze on Jun. 20, 2022

The company is opening a location this month in Toronto, one of 100 planned for the country as the chicken wing chain pushes international growth more aggressively.

Marketing

Ditch the Air Jordans: Wingstop wants you to sport some Lemon Pepper 1’s

By Heather Lalley on Jun. 02, 2022

The wing chain, turning a viral tweet into reality, created custom sneakers with its green-and-white colors and winged logo. It’s giving them away on social media.

Food

Wingstop’s chef draws menu inspiration from fans

By Patricia Cobe on Jun. 02, 2022

The chain’s 11 sauces are a differentiator in the wing space and social media fans like to mix them up.

Operations

Wingstop wants to raise its own chickens

By Heather Lalley on May 17, 2022

The wing chain said Tuesday that it is actively exploring acquiring or building its own “poultry complex” in the next two to three years, to mitigate pricing volatility in its core commodity.

Food

Wingstop gets into the chicken sandwich business

By Heather Lalley on May 13, 2022

The wing chain, whose stock price has fallen more than 50% this year, is testing “sauced-and-tossed” chicken sandwiches in 11 flavors at 60 restaurants.

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