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Want sales? Get your digital house in order

Wingstop and Chipotle both proved that online orders can move the needle in the fast-food business, says RB’s The Bottom Line.


Wingstop posts 12.3% same-store sales growth for Q3

The sales increase comes despite a nearly 23% jump in wing prices.

The chain's longtime leader foresees changes for a concept that has been careful not to move with every market ripple.

The chicken wing chain has purchased a building in the Dallas suburb of Addison, Texas.

Is it generating a net gain in transactions for the restaurant industry? Maybe not. But the chains doing it are seeing their sales, profits and transactions rise.

But chicken wing prices rose 10% amid high demand and supply issues.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The company named Maurice Cooper its chief growth and experience officer and Kevin Fish leader of its digital efforts.

Domino’s and Wingstop are both planning to put more stores in strong markets. RB’s The Bottom Line takes a look at the strategy and its risks.

The chain says that its sales momentum has continued early this year and hopes that more marketing will keep that going.

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