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Wingstop’s Charlie Morrison on the digital future

The CEO of the chicken wing chain discusses strategies to increase sales through mobile and online ordering on RB's podcast, "A Deeper Dive."


The 10 most craveable chicken wings at chains

With Super Bowl Sunday fast approaching, where will consumers flock for wings?

The company said it is working on pickup lockers and plans national ads in 2019.

After tests, the company is launching the service in Los Angeles and Houston through DoorDash.

Discounts are still a staple, but new come-ons include free rides and tamales.

The company is also expanding its delivery program into new markets.

The casual-dining operator has hired a new CMO, CFO and ops specialist.

Consumers rate limited-service brands on off-premise food quality, taste and visual appeal.

The price of wings is down 32% over the past year as consumers shift toward boneless chicken, says RB’s The Bottom Line.

The company is working on efforts to improve digital orders, including voice recognition technology.

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