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Wingstop

Marketing

Ditch the Air Jordans: Wingstop wants you to sport some Lemon Pepper 1’s

 By Heather Lalley on Jun. 02, 2022

The wing chain, turning a viral tweet into reality, created custom sneakers with its green-and-white colors and winged logo. It’s giving them away on social media.

Operations

Wingstop wants to raise its own chickens

 By Heather Lalley on May 17, 2022

The wing chain said Tuesday that it is actively exploring acquiring or building its own “poultry complex” in the next two to three years, to mitigate pricing volatility in its core commodity.

Food

Wingstop gets into the chicken sandwich business

By Heather Lalley on May 13, 2022

The wing chain, whose stock price has fallen more than 50% this year, is testing “sauced-and-tossed” chicken sandwiches in 11 flavors at 60 restaurants.

Financing

Wingstop heaves a sigh of relief as it finally starts to see ‘meaningful deflation’ in wing prices

By Heather Lalley on May 04, 2022

The wing chain said it opened its dining rooms at the end of March, after shuttering them at the outset of the pandemic.

Operations

Wingstop doubles its expansion plans in Indonesia

By Heather Lalley on Apr. 27, 2022

The chicken wing chain is steadily growing its international footprint.

Operations

Wingstop is bringing its wings to Spain

By Heather Lalley on Mar. 17, 2022

The fast casual plans to open four ghost kitchens in Madrid in the coming months, part of a broader global expansion effort.

Marketing

Marketing Bites: The case of the too-quiet concept

By Heather Lalley on Mar. 17, 2022

When your emerging chain is suddenly thrust into the national spotlight, is it time to shout your story or keep your lips sealed?

Leadership

Charlie Morrison’s Wingstop departure raises more questions than answers

By Heather Lalley on Mar. 16, 2022

Morrison’s abrupt resignation this week from the publicly traded wing chain he transformed over the past decade, to helm 50-unit regional concept Salad and Go, is a major industry surprise.

Leadership

Wingstop CEO Charlie Morrison resigns

By Heather Lalley on Mar. 14, 2022

Morrison is leaving to become CEO of 50-unit drive-thru salad concept Salad and Go. Wingstop President and COO Michael Skipworth is now chief executive officer.

Financing

Wingstop: ‘The worst is behind us’ when it comes to wing prices

By Heather Lalley on Feb. 16, 2022

The fast-growing wing chain saw a 27.5% increase in bone-in wing prices during the fourth quarter, but said the cost finally appears to be on a downward trend.

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