Wingstop

Wingstop is leaving Olo to build its own tech system

By Joe Guszkowski on Nov. 07, 2023

The news sent Olo’s stock plummeting early Tuesday, though executives said it will have little impact on the business.

Wingstop franchise group Far West Services wins growth investment

By Lisa Jennings on Nov. 07, 2023

Brentwood Associates and Sixth Street are teaming up with the franchise partners to expand the fast-casual chicken brand.

Operations

Facing headwinds, consumers turn to Wingstop chicken sandwiches

By Lisa Jennings on Nov. 01, 2023

A year after debuting 12 flavors of chicken sandwiches, the fast-casual chain is winning new customers who spend more and keep coming back.

Operations

Chicken sandwiches are helping Wingstop capture the coveted heavy QSR user

By Lisa Jennings on Aug. 02, 2023

The 12-flavor chicken sandwich line is introducing new customers to the wings brand and is helping to lower food costs.

Operations

Why sports fans are craving Wingstop

By Lisa Jennings on May 03, 2023

Investments in national advertising during NBA and NFL games drove traffic during the first quarter. Also the new chicken sandwich line is attracting new users and boosting frequency.

Leadership

Former 7-Eleven exec Raj Kapoor named SVP, President of International at Wingstop

By Lisa Jennings on Apr. 26, 2023

The Dallas-based wings chain has a target of reaching 7,000 units globally, including 3,000 international locations.

Marketing

Wingstop invites fans to take a bath in ranch dip

By Patricia Cobe on Mar. 09, 2023

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Technology