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Why Wingstop isn’t rushing into chicken thighs

The fast casual is feeling the heat from greater demand for chicken wings. But the chain is putting stock in its belief the uptick is pandemic-fueled and temporary, rather than a long-term concern.


2020 was Wingstop’s year

Despite (or because of) the pandemic, the chicken wing brand saw record growth, reporting $2 billion in systemwide sales for the year.

The fast-casual wing brand put the pieces in place for digital transformation just before crisis landed at its doorstep.

Long cast aside for chicken breasts and wings, operators are suddenly shining a spotlight on the dark meat.

The move is designed to protect the chain from the volatility of the chicken wing market.

The wing chain reported same-store sales up more than 25% for the latest quarter, according to preliminary financial results.

The casual-dining chain is ramping up R&D to set its wings soaring above the rest.

As more brands launch delivery-only wing concepts, there’s one big question: Can anybody beat Wingstop?

Rita Patel has also worked on beer and liquor brands.

The fast-casual wing chain, whose dining rooms remain closed, reported same-store sales growth of nearly 32% for Q2.

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