Wingstop franchise group Far West Services wins growth investment

Brentwood Associates and Sixth Street are teaming up with the franchise partners to expand the fast-casual chicken brand.


Facing headwinds, consumers turn to Wingstop chicken sandwiches

A year after debuting 12 flavors of chicken sandwiches, the fast-casual chain is winning new customers who spend more and keep coming back.

The 12-flavor chicken sandwich line is introducing new customers to the wings brand and is helping to lower food costs.

Investments in national advertising during NBA and NFL games drove traffic during the first quarter. Also the new chicken sandwich line is attracting new users and boosting frequency.

The Dallas-based wings chain has a target of reaching 7,000 units globally, including 3,000 international locations.

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Automating phone orders will bring the chain closer to its goal of digitizing 100% of transactions.

Tech Check: Consumers are flocking to the wing chain but not so much for pizza. Here’s why that might be.

The chicken chain attributed fourth quarter comp sales increase of 8.7% entirely to transactions.

After nine years at the Dallas-based wings chain, Peterson will replace Jeni’s retiring CEO John Lowe.

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