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Wingstop

Marketing

Marketing Bites: The case of the too-quiet concept

 By Heather Lalley on Mar. 17, 2022

When your emerging chain is suddenly thrust into the national spotlight, is it time to shout your story or keep your lips sealed?

Leadership

Charlie Morrison’s Wingstop departure raises more questions than answers

 By Heather Lalley on Mar. 16, 2022

Morrison’s abrupt resignation this week from the publicly traded wing chain he transformed over the past decade, to helm 50-unit regional concept Salad and Go, is a major industry surprise.

Leadership

Wingstop CEO Charlie Morrison resigns

By Heather Lalley on Mar. 14, 2022

Morrison is leaving to become CEO of 50-unit drive-thru salad concept Salad and Go. Wingstop President and COO Michael Skipworth is now chief executive officer.

Financing

Wingstop: ‘The worst is behind us’ when it comes to wing prices

By Heather Lalley on Feb. 16, 2022

The fast-growing wing chain saw a 27.5% increase in bone-in wing prices during the fourth quarter, but said the cost finally appears to be on a downward trend.

Technology

Inside Wingstop’s latest move toward becoming a 100% digital operation

By Heather Lalley on Feb. 07, 2022

Six things to know about the fast casual’s new “restaurant of the future,” and why it’s so bullish on using technology to sell more chicken wings.

Operations

Super Bowl chicken wings will be plentiful, but costly

By Heather Lalley on Feb. 03, 2022

Unlike last year, there’s no wing shortage but wing prices remain high, driven by surging demand, labor shortages and other record-high costs surrounding their production.

Operations

Wingstop opens a cash-less, seat-less restaurant

By Heather Lalley on Feb. 03, 2022

The wing chain’s new “restaurant of the future” will allow the brand to test equipment and layouts to maximize its off-premise business.

Marketing

Cheerio! Wingstop is serving English breakfast

By Heather Lalley on Jan. 12, 2022

In honor of Saturday’s English Premier League matchup, the fast casual will start delivering wings at 6:30 a.m. to New York City football fans.

Leadership

Wingstop names its first chief people officer

By Heather Lalley on Dec. 16, 2021

Donnie Upshaw, who had served as SVP of people for the fast-casual wing chain, was elevated into the new post to oversee culture and talent management for the brand.

Food

Wingstop adds a spicy-sweet flavor to its menu

By Heather Lalley on Dec. 01, 2021

The fast casual, which rarely rolls out new menu additions, is debuting Orange Szechuan for a limited time for its wings and thighs.

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