San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants.
It’s been a little over a month since DoorDash announced it was buying both SevenRooms for $1.2 billion and international food delivery service Deliveroo for $3.9 billion, both in cash.
DoorDash has said that adding SevenRooms will allow restaurants to grow their in-store business through reservations and personalized marketing tools. It will become part of DoorDash’s Commerce Platform, which offers things like websites and online ordering that are aimed at boosting restaurants’ first-party digital sales.
“We’re building a platform that makes it easier for local businesses to grow—whether that’s through delivery, pickup, reservations, or in-person hospitality,” said Parisa Sadrzadeh, VP of strategy and operations at DoorDash, in a press release. “These capabilities reflect DoorDash's focus on empowering local businesses to deepen their relationships with customers, however they choose to connect.”
The announcement comes just two days after DoorDash announced the purchase of ad tech startup Symbiosys for $175 million. That deal will allow restaurants to place ads outside of DoorDash, on Google, social media and other websites. It builds upon DoorDash’s existing ads business, which reached a $1 billion annual revenue run rate last year.
Both the SevenRooms and Symbiosys purchases are part of DoorDash’s transformation from a delivery company into an all-around technology supplier for restaurants. The pending deal for U.K.-based Deliveroo, meanwhile, reflects its global ambitions.
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