The Halal Guys started as a lone New York City food cart. After quickly changing the menu to a simple selection of hearty Middle Eastern food, the brand has taken off, adding more than 30 units in the last year and posting sales growth of a whopping 740%. The brand keeps things simple, serving up large portions of meat, rice, falafel, hummus and a craveable “white sauce” that fit halal dietary standards.

LocationAstoria, NY
2016 Systemwide Sales$25,200,000*
% Change in Sales740.0%
2016 U.S. Units35
% Change in Units775.0%
2016 Average Unit Volume$1,215,000*
% Change in AUV-1.2%
Future 50 Year2017