The Halal Guys started as a lone New York City food cart. After quickly changing the menu to a simple selection of hearty Middle Eastern food, the brand has taken off, adding more than 30 units in the last year and posting sales growth of a whopping 740%. The brand keeps things simple, serving up large portions of meat, rice, falafel, hummus and a craveable “white sauce” that fit halal dietary standards.
|2016 Systemwide Sales||$25,200,000*|
|% Change in Sales||740.0%|
|2016 U.S. Units||35|
|% Change in Units||775.0%|
|2016 Average Unit Volume||$1,215,000*|
|% Change in AUV||-1.2%|
|Future 50 Year||2017|