Opening in 1998, this fast casual emerged early in the segment’s rise. That experience, plus its focus on seafood and adult beverages, has helped the value-minded concept thrive and grow. All units are company-owned, and its founder remains on the board of directors. The chain promotes “healthy indulgence” with a range of fried and grilled options.

LocationIrvine, Calif.
2016 Systemwide Sales ($000,000)$34,000,000
YOY Sales Change25.9%
2016 U.S. Units17
YOY Unit Change54.6%
2016 Average Unit Volume ($000)$2,430,000*
Future 50 Year2017
*Technomic estimate