Opening in 1998, this fast casual emerged early in the segment’s rise. That experience, plus its focus on seafood and adult beverages, has helped the value-minded concept thrive and grow. All units are company-owned, and its founder remains on the board of directors. The chain promotes “healthy indulgence” with a range of fried and grilled options.
|2016 Systemwide Sales||$34,000,000|
|% Change in Sales||25.9%|
|2016 U.S. Units||17|
|% Change in Units||54.6%|
|2016 Average Unit Volume||$2,430,000*|
|% Change in AUV||-1.0%|
|Future 50 Year||2017|