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50 Great Ideas 2020

50 Great Ideas 2020

Brands in the background

Chains such as Dunkin’ and Taco Bell created Zoom-friendly backgrounds to remind consumers of their brands, even when dining rooms are closed.

Chicago fine-dining sister concepts Sepia and Proxi “rescheduled” their Mother’s Day promotions for August, when they will be giving complimentary glasses of rose to moms celebrating the holiday with their families after social-distancing restrictions have eased.

A number of restaurant chains have tried to help their employees through a bleak time by providing free meals as a perk.

Before the pandemic closed its dining room, RTE 47 in Yorkville, Ill., often hired musicians to perform there.

Brennan’s in Houston employed its chefs to prepare its signature dishes for H-E-B markets, giving the restaurant a new revenue stream and keeping staff working.

Wichita, Kan., chain Chick N Max was selling boxed meals at a deep discount to help people impacted by the pandemic.

Jones Bar-B-Q in Kansas City, Kan., installed a refrigerated vending machine for contactless purchases of burnt ends, chicken wings, rib tips and more.

Emerging chains Bellagreen and Original ChopShop used their federal Paycheck Protection Program loans to launch self-delivery programs, keeping workers employed and avoiding steep third-party delivery fees.

The state of California introduced what it called a first-of-its-kind initiative connecting restaurants with elderly people in need of meals.

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