Beverage
Sober-curious customers are pushing bars to elevate the mocktail—and even change its name
To meet demand, skilled bartenders are tapping a wealth of new low- and zero-proof spirits and mixers to create complex, well-balanced drinks with less or no alcohol.
Beverage
Cannabis is competing with alcohol for Gen Z’s dollars
This generation often prefers to socialize at home, and legalization of marijuana provides an option other than alcohol for those of legal drinking age.