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Marketing

How one Irish pub operator gets the most out of St. Patty's Day

 By Peter Romeo on Mar. 14, 2023

The Shannon Rose has turned the annual dyed-beer fest into a month-long promotional opportunity that keeps the green coming all year.

Beverage

New Jersey aims to bring down the cost of a liquor license

 By Peter Romeo on Jan. 11, 2023

Gov. Murphy said he'll work with stakeholders to reduce the price and availability of the permits, which can cost upwards of $1 million.

Beverage

Operators capitalize on DC Cocktail Week to bring new customers into restaurants and bars

By Patricia Cobe on Nov. 29, 2022

The annual promotion, organized by the Restaurant Association Metropolitan Washington, is taking place this week at over 50 locations throughout Metro D.C. Cocktail and bite pairings are a popular feature.

Beverage

Looking for a less painful way to discount, restaurants make happy hours all day long

By Peter Romeo on Oct. 17, 2022

As they look to provide value during a time of high inflation, full-service restaurants are sacrificing some of their highest-margin items: drinks.

Marketing

Arby’s will start selling a new smoked bourbon

By Patricia Cobe on Oct. 17, 2022

Limited-edition Arby’s Smoked Bourbon is infused with the same smoked oak as its Smokehouse Sandwiches.

Marketing

At Ruby Slipper, it's weekend brunchtime every day

By Peter Romeo on Aug. 11, 2022

The 22-unit New Orleans-themed operation promises a midday party seven days a week. And it serves breakfast and lunch, too.

Marketing

Massachusetts wants a return of happy hours. Its restaurants don't

By Peter Romeo on Jul. 28, 2022

Two-for-one deals and other promotional offers would drive up insurance costs while cutting into sales, local operators contend.

Beverage

North Italia’s Summer Sips menu offers cocktails inspired by each restaurant’s locale

By Patricia Cobe on Jul. 19, 2022

Bartenders in the brand’s 10 regions crafted unique limited-edition drinks using Italian spirits and local flavors.

Beverage

New York OKs sale of Japanese spirit by restaurants licensed for beer and wine

By Peter Romeo on Jul. 06, 2022

The law also permits shochu to be sold under that name rather than the erroneous label of soju.

Beverage

Restaurants revitalize bar service to spur alcohol sales

By Patricia Cobe on Apr. 19, 2022

From bar-centric layouts to expanded cocktail menus, there’s a renewed focus on adult beverages, but some hurdles remain.

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