What makes Dry January different this year

Demographics have changed, spirit-free products are better and more plentiful, and operators are realizing that zero-proof drinks are revenue-boosters.


Chick-fil-A refreshes its beverage lineup with a taste of the tropics

The drinks category continues to grow, with three new additions and one returning favorite coming to the menu Monday.

Founded in 2016, the quick-service bowl-and-smoothie chain said it plans to have more than 200 U.S. stores by 2026.

Lynsi Snyder, CEO of the secretive burger chain, shared news of the beverage additions on Instagram.

The smoothie chain is reportedly exploring a sale for as much as $2 billion, the latest indication of a warming restaurant M&A market.

The Bottom Line: The test of the drive-thru beverage concept has generated a huge amount of attention and interest. But its ability to become a real competitor in the beverage market will depend on how it does in two years.

The Bottom Line: The specialty beverage business generates $100 billion a year worldwide. It’s also profitable and its customers are loyal.

Two locations in California are testing Coffee Chillers and Churro Chillers for a limited time.

The Bottom Line: The first unit of McDonald’s opened to long lines in its first two days. The concept proves that the company can get attention. And it’s willing to take some chances.

The fast-food giant says plans to open its drive-thru beverage brand in Illinois this month, with nine more in Texas by the end of 2024.

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