Will consumers stay thirsty amid this tsunami of beverages?

Nancy Kruse and Lisa Jennings swim with the gummy sharks to understand the rising tide of drinks, from dirty sodas to turmeric lattes.


Subway's move to Pepsi highlights a changing beverage market

The Bottom Line: The fast-food sandwich chain's new beverage contract is aimed at breathing life into its drink sales as consumers order fewer sodas with their subs at its restaurants.

The sandwich chain's U.S. restaurants will make the switch from Coke to Pepsi beverage products in the U.S. starting in 2025. Such moves among the biggest fast-food chains are rare.

The subscription drinks program that was $11.99 per month is now $14.99 per month, a 25% increase.

The Bottom Line: But where that action should take place is the question. Many operators believe the brand should be a testing ground for McDonald's own beverage program.

SPARKD’ Energy by Dunkin’ leads off a spring menu collection, which also includes a churro donut and breakfast empanada.

To mark the opening of its new location in Downtown Nashville, the breakfast-lunch concept is giving Music City guests a little something different.

Demographics have changed, spirit-free products are better and more plentiful, and operators are realizing that zero-proof drinks are revenue-boosters.

The drinks category continues to grow, with three new additions and one returning favorite coming to the menu Monday.

Founded in 2016, the quick-service bowl-and-smoothie chain said it plans to have more than 200 U.S. stores by 2026.

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