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The pass allows consumers to purchase an entree for $1 from Nov. 15 to Jan. 9.
The company’s stock rose 5% Monday even though traffic fell in the first quarter.
New menu items include tater tots, sandwiches and a line of salads.
In 2017, the company generated positive traffic for the first time in five years.
These emerging chains are the growth vehicles to watch—the ones poised to be major industry players in the coming years.
Food trends and recipes to keep menus fresh
New restaurants and soon-to-open concepts worth monitoring
RB’s exclusive ranking of the highest-grossing independent restaurants
Peter Romeo highlights the moments restaurateurs miss at their own peril
Ideas from the field you may want to borrow