marketing

Should your restaurant fall for Tumblr?

By Amanda Kooser on Jul. 29, 2013

The humble online blog has been a staple of many restaurants' web presence for years, so much so that the format has started to look a little stale. Tumblr is a blog site, but it's a bit different than its elders.

Coaching to victory

By Bill Main on Jun. 20, 2002

Leadership can be learned by studying the effective coaching strategies of one of the winningest coaches in football history.

Consumer Trends

Mascots affect food choices well into adulthood, new study says

By Kelly Killian on Jan. 24, 2014

Advertising characters such as Ronald McDonald that people have been familiar with since childhood continue to affect food decisions once they become adults.

Smith, party of 40

By Bill Main on Jan. 15, 2003

Whether you have a banquet room that seats 100 or a group of tables that can accommodate 20, hosting special events can be very profitable.

The week’s 5 head-spinning moments: The little things

By Peter Romeo on May 02, 2014

Taco Bell sets breakfast goals, Outback’s Tim Gannon assumes a new mission, Famous Dave’s exits the interior-design business and an acquisition puts a little-known consumer heartthrob on a fast growth track. If that’s news to you, read on.

Front page news

By Bill Main on Aug. 07, 2003

The next time you're out on the dining room floor, watch as guests are handed your menu. Do they glance down at the cover? Open it right up to find something to order?

Financing

How to build traffic during slow times

By Amanda Kooser on Sep. 09, 2014

The slow times echo a familiar story for many restaurants. But the solutions don’t lie only in discounting, and they needn’t be high-tech.

An open and shut case

By Bill Main on Mar. 25, 2004

After location, location, location, the next most influential factor in real estate is the concept of curb appeal.

Marketing

Winning the internet: how to improve your search rankings

By Amanda M. Westbrooks on Feb. 02, 2015

While there’s no one-size-fits-all approach, making sure your online information is updated and accurate can go a long way toward ensuring customers can find you. With that in mind, here are four tips for search engine optimization (or SEO) operators can use to improve their rankings.

Michelin prepares New York Restaurant Guide

By Restaurant Business Staff on Feb. 24, 2005

Michelin is targeting New York City for the release of its first-ever eating and lodging guide in North America.

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