Cava is investing $30M in a food processing facility
The 57,000-square-foot facility in Virginia will be used to create and package dips and spreads branded under the fast-casual chain’s name to be sold in grocery stores nationwide.
C-store operators have a valuable demographic to target, according to “Making the Grade: Student Consumer Impact on the Retail Fuels and Convenience Marketplace,” by the NPD Group. The report, which collected 12 months of data ending in June 2012, found that the 19 million college student population accounts for billions of dollars spent each year on C-store products.
The CEO of 7-Eleven could have boasted about the inroads his chain has made into a market that was once owned by attendees of the Restaurant Leadership Conference. Joe DePinto certainly had the sales numbers to support a little braggadocio: $2.7 billion from fresh food, $5 billion from beverages, 1 million cups of coffee, 100 million fountain drinks.