Tech Check

Joe Guszkowski

Senior Technology Editor Joe Guszkowski looks at the week’s technology trends and news, examining the continued influx of new technologies into restaurants, including mobile ordering, delivery, artificial intelligence, virtual brands, ghost kitchens and robotics.

Technology

Which restaurant brand is the GOAT at social media?

Tech Check: A look at restaurant activity on X.com yields some surprising results, including an argument for posting less.

Technology

At Starbucks, pen and paper beats AI

Tech Check: Despite promising early results, the coffee chain is ditching its AI inventory system. It’s the latest example of how AI is falling short for restaurants.

Tech Check: Operators saw plenty of AI at the National Restaurant Association Show this week, not all of it useful. Some said they’d rather build their own tools than buy from a vendor.

Tech Check: The casual-dining chain known for hot rolls and line dancing has been quietly weaving more tech into its operations. It’s a study in how to modernize gracefully.

Tech Check: A loyalty strategy is now viewed as a must for restaurant brands. But many operators feel their programs are falling short, a new report finds.

Tech Check: Fail faster, know thy customer, give your voice bot space, and other lessons from the annual leadership event.

Tech Check: Starbucks and Little Caesars are betting customers will use the chatbot to help them order. They may be solutions in search of a problem.

Tech Check: Quantiiv’s first product is ROGER, a bot designed to help restaurants make data-driven decisions. For one customer, “he’s literally replaced having a data analyst.”

Tech Check: Data shows that lower-income consumers are ordering the most delivery, even as they pull back from restaurants overall. Here’s why that might be, and what it means for operators.

Tech Check: Almost 25 years ago, a McDonald’s in Cheyenne, Wyoming, served more than 400 cars in a single hour, thanks to a singular obsession and some innovative technology.

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