Technology
Pintrest explained
Food is a very visual experience, from admiring a frothy pink cocktail to ogling a perfectly rolled piece of sushi. That’s why restaurants are dipping their toes into the Pinterest waters. Hot social media properties have come and gone, but few have made any headway against the 800-pound gorillas of Facebook and Twitter.
Consumer Trends
What makes LSR customers happy?
Visits to limited service restaurants (LSRs), which entice the thrifty and time-crunched patron, are up nine points since last year, according to recent data published in Technomic's American Express MarketBriefing. The good news leaves us wondering, what will keep these patrons coming back?
Mobile loyalty programs are popping up faster than dandelions in springtime, even though just over one third of consumers (36 percent) say they participate in a restaurant-based loyalty program, according to a Technomic Market Intelligence Report on loyalty marketing. However, notes the report, 80 percent agree they would sign up if the restaurant they visit most often offered a program.
While not a completely unfamiliar term, line busting is gaining new currency as handheld devices enable operators to zap orders back to the kitchen from customers queued up at counters and drive-thrus. Part of the time patrons spend standing in line can then be used to prep their orders, moving them through the process more quickly.