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virtual kitchen

Technology

Virtual brands' next act: Diversification

By Joe Guszkowski on Oct. 11, 2023

Tech Check: As delivery slows, some digitally focused restaurant companies are branching into meal kits, groceries and even airplane food.

Technology

C3 to serve food on XO private jets

 By Joe Guszkowski on Oct. 11, 2023

The digital restaurant company will be the exclusive foodservice provider for some XO flights, offering travelers seven brands to choose from.

Emerging Brands

Marc Lore's Wonder is reinventing the meal

By Joe Guszkowski on Sep. 07, 2023

After conquering e-commerce, the serial entrepreneur set out to fix food delivery. He created a new kind of restaurant in the process.

Financing

At Red Robin, dine-in thrives while delivery dives

By Joe Guszkowski on Aug. 17, 2023

Price-conscious guests and the loss of MrBeast Burger took a bite out of delivery sales. But the chain is more focused on the dining room, anyway.

Operations

Chili's to put It's Just Wings on in-restaurant menus

By Joe Guszkowski on Aug. 16, 2023

The virtual wing brand will get a physical presence at the bar and in the dining room as the chain looks to boost traffic.

Operations

Beyond the lawsuits are clear signs of virtual concepts having crested

By Peter Romeo on Aug. 09, 2023

Reality Check: But there's an asterisk. The delivery-only brands have found their happy place in family dining.

Technology

The fight over MrBeast Burger is as good as over

By Joe Guszkowski on Aug. 08, 2023

Tech Check: MrBeast wants the brand dead, while his business partner hopes to keep it alive by attacking him. None of this is going to help sell burgers.

Technology

Virtual Dining Concepts sues MrBeast, claiming he undermined MrBeast Burger

By Joe Guszkowski on Aug. 07, 2023

The company said the YouTuber’s public criticism of the virtual brand caused up to $100 million in damages. It counters MrBeast’s own lawsuit, which accused the brand of harming his reputation.

Technology

Sam Nazarian prepares Nextbite for its next act

By Joe Guszkowski on Aug. 04, 2023

The hospitality magnate and virtual brand collector is making a “massive investment” in his new acquisition and sees plenty of growth still ahead.

Technology

Virtual Dining Concepts fires back in MrBeast Burger dispute

By Joe Guszkowski on Aug. 02, 2023

The company accused MrBeast of “bullying” it for more control of the brand and suing when he didn’t get his way. It has hired lawyers and is preparing to fight the case in court.

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