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virtual kitchen

Technology

Nextbite layoffs broke federal law, lawsuit claims

 By Joe Guszkowski on Jun. 26, 2023

The proposed class action alleges that the company fired 130 workers last month without giving them the 60 days’ notice required under the WARN Act.

Technology

MrBeast exposes another big problem with virtual brands

 By Joe Guszkowski on Jun. 21, 2023

Tech Check: The YouTuber’s massive following helped build MrBeast Burger. But that kind of influence can cut both ways.

Technology

MrBeast says he's 'moving on' from MrBeast Burger

By Joe Guszkowski on Jun. 18, 2023

In now-deleted tweets, the YouTube star said quality-control problems with the virtual band are hurting his image. But shutting it down entirely may be out of his hands.

Technology

Sam Nazarian acquires Nextbite, adding to virtual brand collection

By Joe Guszkowski on Jun. 13, 2023

The owner of C3 and the SBE hospitality group will turn Nextbite into a separate company, marking the end of an era for the once fast-growing startup.

Leadership

Earl Enterprises taps Reef vet to develop nontraditional sites

By Peter Romeo on Apr. 25, 2023

Valentina Ellison is charged with putting Earl brands in airports, sports centers and shopping malls.

Technology

It's time to end the virtual brand charade

By Joe Guszkowski on Mar. 29, 2023

Tech Check: Uber Eats is doing the right thing by cracking down on misleading listings. But it should take the new policy a step further.

Operations

Denny's kitchen revamp brings several firsts to the menu

By Peter Romeo on Mar. 16, 2023

The diner chain is now featuring several savory and sweet items baked on-premises, as well as an interactive augmented-reality presentation of the options.

Operations

5 stunning predictions for the rest of 2023

By Peter Romeo on Mar. 02, 2023

The National Restaurant Association issued its combination industry snapshot and near-term outlook this week. Here are five findings that jumped out.

Technology

Applebee’s pumps the brakes on Cosmic Wings virtual brand

By Joe Guszkowski on Mar. 02, 2023

Hundreds of stores have dropped the delivery concept after it became too complex to operate.

Technology

Restaurants may be in the midst of another virtual brand explosion

By Joe Guszkowski on Feb. 23, 2023

Tech Check: The number of delivery-only concepts has nearly doubled this year, according to a company called Kitchen Data Systems, which says it has developed a way to count them.

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