Continue to Site >>>

virtual kitchen

Operations

Beyond the lawsuits are clear signs of virtual concepts having crested

 By Peter Romeo on Aug. 09, 2023

Reality Check: But there's an asterisk. The delivery-only brands have found their happy place in family dining.

Technology

The fight over MrBeast Burger is as good as over

 By Joe Guszkowski on Aug. 08, 2023

Tech Check: MrBeast wants the brand dead, while his business partner hopes to keep it alive by attacking him. None of this is going to help sell burgers.

Technology

Virtual Dining Concepts sues MrBeast, claiming he undermined MrBeast Burger

By Joe Guszkowski on Aug. 07, 2023

The company said the YouTuber’s public criticism of the virtual brand caused up to $100 million in damages. It counters MrBeast’s own lawsuit, which accused the brand of harming his reputation.

Technology

Sam Nazarian prepares Nextbite for its next act

By Joe Guszkowski on Aug. 04, 2023

The hospitality magnate and virtual brand collector is making a “massive investment” in his new acquisition and sees plenty of growth still ahead.

Technology

Virtual Dining Concepts fires back in MrBeast Burger dispute

By Joe Guszkowski on Aug. 02, 2023

The company accused MrBeast of “bullying” it for more control of the brand and suing when he didn’t get his way. It has hired lawyers and is preparing to fight the case in court.

Technology

Red Robin to stop using MrBeast Burger, other virtual brands

By Joe Guszkowski on Jul. 12, 2023

The chain is turning its focus inward as part of a turnaround effort, said CEO GJ Hart. It's one of MrBeast Burger's largest fulfillment partners.

Technology

Are virtual brands dead? The industry weighs in

By Joe Guszkowski on Jun. 30, 2023

After enjoying a pandemic boom, delivery-only restaurant concepts are starting to crack. Six stakeholders explain what happened, and what happens next.

Technology

Nextbite layoffs broke federal law, lawsuit claims

By Joe Guszkowski on Jun. 26, 2023

The proposed class action alleges that the company fired 130 workers last month without giving them the 60 days’ notice required under the WARN Act.

Technology

MrBeast exposes another big problem with virtual brands

By Joe Guszkowski on Jun. 21, 2023

Tech Check: The YouTuber’s massive following helped build MrBeast Burger. But that kind of influence can cut both ways.

Technology

MrBeast says he's 'moving on' from MrBeast Burger

By Joe Guszkowski on Jun. 18, 2023

In now-deleted tweets, the YouTube star said quality-control problems with the virtual band are hurting his image. But shutting it down entirely may be out of his hands.

  • Page 3