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virtual kitchen

Technology

Applebee’s pumps the brakes on Cosmic Wings virtual brand

 By Joe Guszkowski on Mar. 02, 2023

Hundreds of stores have dropped the delivery concept after it became too complex to operate.

Technology

Restaurants may be in the midst of another virtual brand explosion

 By Joe Guszkowski on Feb. 23, 2023

Tech Check: The number of delivery-only concepts has nearly doubled this year, according to a company called Kitchen Data Systems, which says it has developed a way to count them.

Emerging Brands

C3 turns an online sausage shop into a virtual restaurant

By Joe Guszkowski on Dec. 12, 2022

Snap-O-Razzo gained a cult following selling hot dogs online. The digital restaurant company wants to take it further.

Technology

Chuck E. Cheese launches family-focused LankyBox virtual brand

By Joe Guszkowski on Nov. 17, 2022

The brand backed by a popular YouTube channel was created in partnership with MrBeast Burger parent Virtual Dining Concepts.

Marketing

Nestle launches cookie delivery brand with Nextbite

By Joe Guszkowski on Nov. 14, 2022

Nestle Toll House Cookie Delivery will offer six cookie varieties as well as milk and other treats. It’s the latest entrant into the red-hot cookie market.

Leadership

Former Focus Brands exec Kat Cole joins Nextbite as advisor

By Joe Guszkowski on Oct. 25, 2022

The restaurant veteran and president of nutrition company Athletic Greens will help the virtual brand company with brand development and operations.

Consumer Trends

What Denny Post learned from observing delivery customers

By Joe Guszkowski on Oct. 12, 2022

A series of in-home visits left the Nextbite co-president more excited than ever about the future of virtual brands. Here are some of her takeaways.

Technology

Smokey Bones doubles down on delivery with new virtual brands, online storefront

By Joe Guszkowski on Sep. 28, 2022

The chain’s three existing brands, plus two new ones, will live under one digital roof at Bite Hall, where customers can order from all five at once.

Technology

AI finds its voice and 6 other takeaways from FSTEC

By Joe Guszkowski on Sep. 22, 2022

Voice bots were a highlight at the annual tech event, which saw record turnout amid a challenging time for restaurants.

Technology

MrBeast Burger hints at more physical locations after record-breaking debut

By Joe Guszkowski on Sep. 16, 2022

The virtual brand is apparently exploring franchising after more than 10,000 people showed up to a grand opening at a New Jersey mall this month.

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