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virtual kitchen

Emerging Brands

MrBeast Burger is opening a brick-and-mortar restaurant

 By Joe Guszkowski on Aug. 30, 2022

The outlet in American Dream mall in New Jersey will be the first physical location for the fast-growing virtual brand.

Operations

Veggie Grill launches delivery-only vegan brand

 By Joe Guszkowski on Aug. 11, 2022

Vegan Bowls for All is the chain's second virtual concept and fourth brand overall. It debuted in 29 restaurants Thursday.

Financing

Applebee’s tweaks its strategy for Cosmic Wings

By Joe Guszkowski on Aug. 09, 2022

The chain is adding the virtual brand’s items to its in-store menu. It’s also testing a second delivery-only brand in about 100 restaurants.

Technology

In Chicago, a virtual restaurant tries bricks-and-mortar

By Joe Guszkowski on Aug. 04, 2022

Tech Check: Moonbowls, which exists mainly online, is venturing into the physical world to give customers another touchpoint.

Operations

TGI Fridays to expand use of virtual brands

By Joe Guszkowski on Aug. 02, 2022

The casual-dining chain is deepening its partnership with C3, bringing more of its concepts to more restaurants.

Technology

C3 to add outlets in hotels, stadiums with help from new investors

By Joe Guszkowski on Jul. 12, 2022

The fast-growing, digital-first restaurant group will also expand its footprint in the UAE.

Emerging Brands

Snooze launches a convenience-driven virtual breakfast concept

By Peter Romeo on Jul. 12, 2022

Called Bodegga, the limited-menu venture is positioned as an upscale alternative to grab-and-go a.m. meals.

Technology

Nextbite lays off staff for second time this year

By Joe Guszkowski on Jul. 11, 2022

The company is restructuring to “focus on current opportunities,” its CEO said.

Leadership

Nextbite names ex-Red Robin CEO Denny Marie Post co-president

By Joe Guszkowski on Jun. 30, 2022

Post, who has been advising the company since September, will now oversee marketing, operations and culinary innovation.

Operations

Queso, please? Virtual brands go niche as they mature

By Heather Lalley on Jun. 29, 2022

What started early in the pandemic as a cheap, easy way to sell more wings and burgers is morphing into more-targeted digital menu offerings like melty cheese and loaded potatoes.

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