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virtual kitchen

Technology

Smokey Bones doubles down on delivery with new virtual brands, online storefront

 By Joe Guszkowski on Sep. 28, 2022

The chain’s three existing brands, plus two new ones, will live under one digital roof at Bite Hall, where customers can order from all five at once.

Technology

AI finds its voice and 6 other takeaways from FSTEC

 By Joe Guszkowski on Sep. 22, 2022

Voice bots were a highlight at the annual tech event, which saw record turnout amid a challenging time for restaurants.

Technology

MrBeast Burger hints at more physical locations after record-breaking debut

By Joe Guszkowski on Sep. 16, 2022

The virtual brand is apparently exploring franchising after more than 10,000 people showed up to a grand opening at a New Jersey mall this month.

Emerging Brands

MrBeast Burger is opening a brick-and-mortar restaurant

By Joe Guszkowski on Aug. 30, 2022

The outlet in American Dream mall in New Jersey will be the first physical location for the fast-growing virtual brand.

Operations

Veggie Grill launches delivery-only vegan brand

By Joe Guszkowski on Aug. 11, 2022

Vegan Bowls for All is the chain's second virtual concept and fourth brand overall. It debuted in 29 restaurants Thursday.

Financing

Applebee’s tweaks its strategy for Cosmic Wings

By Joe Guszkowski on Aug. 09, 2022

The chain is adding the virtual brand’s items to its in-store menu. It’s also testing a second delivery-only brand in about 100 restaurants.

Technology

In Chicago, a virtual restaurant tries bricks-and-mortar

By Joe Guszkowski on Aug. 04, 2022

Tech Check: Moonbowls, which exists mainly online, is venturing into the physical world to give customers another touchpoint.

Operations

TGI Fridays to expand use of virtual brands

By Joe Guszkowski on Aug. 02, 2022

The casual-dining chain is deepening its partnership with C3, bringing more of its concepts to more restaurants.

Emerging Brands

Snooze launches a convenience-driven virtual breakfast concept

By Peter Romeo on Jul. 12, 2022

Called Bodegga, the limited-menu venture is positioned as an upscale alternative to grab-and-go a.m. meals.

Technology

C3 to add outlets in hotels, stadiums with help from new investors

By Joe Guszkowski on Jul. 12, 2022

The fast-growing, digital-first restaurant group will also expand its footprint in the UAE.

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