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virtual kitchen

Food

Test of virtual brands reveals both promise and problems

 By Joe Guszkowski on Mar. 31, 2022

As the popularity of delivery-only concepts continues to grow, RB editors tried four of them to see if they live up to the hype.

Technology

Tech roundup: IHOP hopes virtual brands will light up empty kitchens

 By Joe Guszkowski on Mar. 21, 2022

Thrilled Cheese and Super Mega Dilla were created in partnership with Nextbite. Also, an upscale-casual operator joins Reef and startup Zitti raises $4 million.

Technology

New ghost kitchen will help Black chefs launch virtual brands

By Joe Guszkowski on Feb. 24, 2022

Melon Kitchen is providing space and capital for Indianapolis restaurateurs to develop their own concepts, with the goal of scaling them beyond the incubator.

Technology

Tech roundup: This stat should give ghost kitchens a fright

By Joe Guszkowski on Feb. 07, 2022

Consumers throw some cold water on the online-only model. Also, BiteNinja makes its first acquisition and Chicago levels more accusations at Grubhub.

Leadership

Wyman Roberts led Brinker over the bridge and onto a new path

By Joe Guszkowski on Jan. 26, 2022

The CEO of Chili’s and Maggiano’s leaned on a lifetime of restaurant experience to weather a challenge no one was prepared for, creating a new blueprint for growth in the process.

Financing

For many casual chains, growth lies outside the dining room

By Joe Guszkowski on Jan. 13, 2022

Nearly every big full-service chain is embracing ghost kitchens, virtual brands and other off-premise channels. Even some historic holdouts have shown signs of cracking.

Financing

How ghost kitchens and virtual brands could change the restaurant industry

By Jonathan Maze on Jan. 05, 2022

A Deeper Dive: Former Red Robin CEO Denny Marie Post discusses how these mega trends could change restaurants for years to come.

Technology

The year in restaurant technology

By Joe Guszkowski on Dec. 21, 2021

What we got right and wrong about tech going into 2021, plus the developments we didn’t see coming.

Technology

Why Robert Earl believes TikTok Kitchen is the ideal virtual brand

By Joe Guszkowski on Dec. 20, 2021

The concept's ability to adapt to what's viral makes it well-suited for the digital restaurant world, said the co-founder of Virtual Dining Concepts.

Emerging Brands

Impossible Foods starts a restaurant brand

By Joe Guszkowski on Dec. 13, 2021

The delivery-only Impossible Shop offers exclusive recipes and new products from the plant-based meat maker. It's being served out of Dog Haus locations in eight states.

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