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virtual kitchen

Operations

How IHOP came up with its virtual brands

 By Joe Guszkowski on Apr. 15, 2022

Unlike sister concept Applebee's, the pancake chain looked outside the organization for help developing Thrilled Cheese and Super Mega Dilla.

Technology

Nextbite lays off 'less than 10%' of staff amid strategy change

 By Joe Guszkowski on Apr. 07, 2022

The virtual brand company cited "rapidly evolving industry changes" for the layoffs, but did not go into detail.

Marketing

Virtual concepts are undeniably a boom. Some might say a bubble.

By Peter Romeo and Nancy Kruse on Apr. 06, 2022

Sweet & Sour: Brick-and-mortarless delivery concepts are growing at a head-turning clip. But that sort of expansion usually brings challenges, too.

Leadership

Company behind MrBeast Burger hires Stephanie Sollers as 1st CEO

By Joe Guszkowski on Apr. 06, 2022

The former DoorDash leader will take the reins at Virtual Dining Concepts as it looks to accelerate its growth.

Financing

A look at the quality and value of virtual kitchens

By Jonathan Maze on Apr. 06, 2022

A Deeper Dive: Restaurant Business editors use the podcast episode to discuss their taste test of various virtual brands, and whether they’d order from them again.

Food

Test of virtual brands reveals both promise and problems

By Joe Guszkowski on Mar. 31, 2022

As the popularity of delivery-only concepts continues to grow, RB editors tried four of them to see if they live up to the hype.

Technology

Tech roundup: IHOP hopes virtual brands will light up empty kitchens

By Joe Guszkowski on Mar. 21, 2022

Thrilled Cheese and Super Mega Dilla were created in partnership with Nextbite. Also, an upscale-casual operator joins Reef and startup Zitti raises $4 million.

Technology

New ghost kitchen will help Black chefs launch virtual brands

By Joe Guszkowski on Feb. 24, 2022

Melon Kitchen is providing space and capital for Indianapolis restaurateurs to develop their own concepts, with the goal of scaling them beyond the incubator.

Technology

Tech roundup: This stat should give ghost kitchens a fright

By Joe Guszkowski on Feb. 07, 2022

Consumers throw some cold water on the online-only model. Also, BiteNinja makes its first acquisition and Chicago levels more accusations at Grubhub.

Leadership

Wyman Roberts led Brinker over the bridge and onto a new path

By Joe Guszkowski on Jan. 26, 2022

The CEO of Chili’s and Maggiano’s leaned on a lifetime of restaurant experience to weather a challenge no one was prepared for, creating a new blueprint for growth in the process.

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