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virtual kitchen

Operations

TGI Fridays sees virtual brands as path to millions in new sales

 By Joe Guszkowski on Oct. 21, 2021

The casual-dining chain expects concepts like Krispy Rice and others to generate up to $1 million per restaurant.

Technology

Tech roundup: There are too many celebrity virtual brands

 By Joe Guszkowski on Oct. 11, 2021

Celeb concepts are starting to feel like spaghetti thrown against a wall. Also, Reef buys a logistics company, Dickey's joins Franklin Junction and more.

Technology

Dwyane Wade starts a virtual restaurant brand

By Joe Guszkowski on Oct. 07, 2021

The former Miami Heat star and his teammate Udonis Haslem helped create D. Wade Burgers and UD Wings.

Technology

Tech roundup: Cousins Subs changes course on its ghost kitchen

By Joe Guszkowski on Oct. 04, 2021

The chain realized the delivery-only location would be a great place for an actual restaurant. Also, Bennigan’s teams up with Reef, the “Cake Boss” gets a virtual brand and more.

Operations

3 restaurant situations worth watching

By Peter Romeo on Oct. 04, 2021

RB's Reality Check wonders whether these backburner events be the first sign of potentially disruptive trends.

Technology

Yelp beefs up its tech tools for restaurants

By Joe Guszkowski on Sep. 28, 2021

The company is bundling various software products into a single system called Yelp Guest Manager and integrating with Punchh and Olo.

Technology

At Chick-fil-A’s virtual brands: Pork belly BLT, chicken wings and hybrid cars

By Jonathan Maze on Sep. 15, 2021

The company’s Little Blue Menu virtual brands test in Nashville, set to begin this fall, will offer hundreds of menu items and a different delivery model.

Operations

Surprise! Your image of ghost kitchens might be wrong

By Peter Romeo on Sep. 13, 2021

Day One of the FSTEC technology conference served up a slew of jaw-droppers about current industry issues, from labor to supply chain to virtual concepts and ghost kitchens.

Food

Perkins saw a void in the virtual kitchen space and filled it with sweet treats

By Patricia Cobe on Sep. 10, 2021

The family-dining chain launched Bakery By Perkins online to deliver pies, muffins and other baked goods, but the concept also serves as a testing ground for new products.

Marketing

Brinker's It's Just Wings is getting a push from 125 college football stars

By Peter Romeo on Sep. 08, 2021

The athletes will serve as brand "ambassadors" on college campuses throughout the nation. Through a collaboration with a new app called Yolk, they'll also play games with It's Just Wings customers.

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