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virtual kitchen

Operations

Thousands of virtual restaurants launched in the last year, but is the growth endless?

 By Patricia Cobe on Dec. 09, 2021

Three leaders of the boom share the ingredients for a successful virtual brand and what the future holds.

Operations

Cracker Barrel has high hopes for its delivery business

 By Joe Guszkowski on Nov. 23, 2021

The chain expects its virtual brands and ghost kitchens to generate incremental sales, though it’s still too early to tell just how well they’ll do.

Food

Applebee's adds Cheetos-flavored wings to the menu

By Joe Guszkowski on Nov. 15, 2021

The limited-time items are the same as some of the ones offered by the chain's virtual brand, Cosmic Wings.

Emerging Brands

DJ Khaled and Reef team up on Another Wing virtual brand

By Joe Guszkowski on Nov. 11, 2021

The delivery-only concept already has 165 locations across three continents thanks to Reef's large and growing kitchen network.

Technology

Nextbite doubles down on virtual brands with name change

By Joe Guszkowski on Nov. 09, 2021

Its parent company, Ordermark, will assume the Nexbite moniker as it brings delivery-only concepts to the forefront.

Technology

C3 launches robot delivery

By Joe Guszkowski on Oct. 28, 2021

The digital restaurant company is using autonomous rovers from Coco to cart food from three locations in Los Angeles.

Technology

MrBeast Burger parent Virtual Dining Concepts raises $20M

By Joe Guszkowski on Oct. 28, 2021

The delivery-only brand company said it would use the funds to develop its technology and add to its corporate team.

Technology

Cracker Barrel opens 1st urban location: A ghost kitchen in Hollywood

By Joe Guszkowski on Oct. 25, 2021

The casual-dining chain will make its LA debut this week with the delivery-only Cracker Barrel Kitchen.

Operations

TGI Fridays sees virtual brands as path to millions in new sales

By Joe Guszkowski on Oct. 21, 2021

The casual-dining chain expects concepts like Krispy Rice and others to generate up to $1 million per restaurant.

Technology

Tech roundup: There are too many celebrity virtual brands

By Joe Guszkowski on Oct. 11, 2021

Celeb concepts are starting to feel like spaghetti thrown against a wall. Also, Reef buys a logistics company, Dickey's joins Franklin Junction and more.

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