virtual kitchen

'Jersey Shore' star Pauly D is latest celeb with a virtual concept

By Joe Guszkowski on Mar. 19, 2021

Pauly D's Italian Subs, another venture from Robert Earl's Virtual Dining Concepts, is available only on Grubhub.

Full-service restaurants push the limits of ‘full’ and ‘service’

By Peter Romeo on Mar. 18, 2021

After trying life with darkened dining rooms, table-service operators are venturing far afield from their traditional turf.

Financing

Want to make a quick buck? Start a virtual restaurant

By Jonathan Maze on Mar. 18, 2021

Many of these online-only brands will not survive over the long term, but it might not matter given their unit economics, says RB’s The Bottom Line.

Financing

Breaking down MrBeast Burger’s first 1 million burgers

By Joe Guszkowski on Mar. 12, 2021

The popular virtual concept hit the milestone this week after a little under three months in business. So how big is MrBeast really?

Operations

Independent restaurateurs are embracing ghost kitchens

By Patricia Cobe on Mar. 12, 2021

Chef-driven ghost kitchens are breaking into the chain-dominated market. Independent restaurants are seeing virtual concepts as an additional revenue stream that can evolve into brick-and-mortar locations.

Operations

Red Robin quietly tries a chicken-sandwich concept

By Peter Romeo on Mar. 09, 2021

The Red Robin grill-and-bar chain is giving the virtual market a try with the offer of at least three delivery-only concepts, two sporting chicken products and the third offering salads, according to consumer reports proliferating on the internet.

Operations