virtual kitchen


How a virtual brand turned a Chicago brunch spot into a bagel concept

Through the pandemic, Baker Miller discovered an untapped demand for bagels in its area, and is now hoping to grow the concept.

Emerging Brands

Chili's adds a takeout option for its virtual concept, It's Just Wings

The chicken wing concept now lets customers place pickup orders through Google and Google Maps.

Pauly D's Italian Subs, another venture from Robert Earl's Virtual Dining Concepts, is available only on Grubhub.

Many of these online-only brands will not survive over the long term, but it might not matter given their unit economics, says RB’s The Bottom Line.

After trying life with darkened dining rooms, table-service operators are venturing far afield from their traditional turf.

The popular virtual concept hit the milestone this week after a little under three months in business. So how big is MrBeast really?

Chef-driven ghost kitchens are breaking into the chain-dominated market. Independent restaurants are seeing virtual concepts as an additional revenue stream that can evolve into brick-and-mortar locations.

The Red Robin grill-and-bar chain is giving the virtual market a try with the offer of at least three delivery-only concepts, two sporting chicken products and the third offering salads, according to consumer reports proliferating on the internet.

With airport business temporarily paused, Bayless is making his Tortas Frontera concept available through Kitchen United.

The facilities will help make delivery cheaper and faster, taking share from other models, the researcher said.

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