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virtual kitchen

Technology

Why the next McDonald's could be a virtual brand

 By Joe Guszkowski on Apr. 21, 2021

Shifting consumer habits have Ordermark CEO Alex Canter bullish on the company's delivery-only concepts, like HotBox by Wiz.

Technology

Nathan's Famous to add 100 units with Ghost Kitchen Brands, many in Walmarts

 By Joe Guszkowski on Apr. 19, 2021

The off-premise-focused outlets will roughly double Nathan's virtual footprint in the U.S. and Canada.

Operations

Bennigan's puts virtual kitchens in hotels as growth strategy evolves

By Joe Guszkowski on Apr. 07, 2021

The casual-dining franchise has licensed its On The Fly offshoot to two hotels in Iowa and has plans for more.

Marketing

How 4 restaurants approach marketing virtual brands

By Joe Guszkowski on Apr. 06, 2021

Dog Haus, Wow Bao and more share strategies for expanding the reach of online-only concepts that have become popular over the past year.

Operations

Why Smokey Bones revamped its virtual burger brand

By Joe Guszkowski on Apr. 06, 2021

It's hoping the new-look Burger Experience will stand out with simpler builds and a lower price point.

Operations

How a virtual brand turned a Chicago brunch spot into a bagel concept

By Joe Guszkowski on Apr. 01, 2021

Through the pandemic, Baker Miller discovered an untapped demand for bagels in its area, and is now hoping to grow the concept.

Emerging Brands

Chili's adds a takeout option for its virtual concept, It's Just Wings

By Peter Romeo on Mar. 24, 2021

The chicken wing concept now lets customers place pickup orders through Google and Google Maps.

Technology

'Jersey Shore' star Pauly D is latest celeb with a virtual concept

By Joe Guszkowski on Mar. 19, 2021

Pauly D's Italian Subs, another venture from Robert Earl's Virtual Dining Concepts, is available only on Grubhub.

Operations

Full-service restaurants push the limits of ‘full’ and ‘service’

By Peter Romeo on Mar. 18, 2021

After trying life with darkened dining rooms, table-service operators are venturing far afield from their traditional turf.

Financing

Want to make a quick buck? Start a virtual restaurant

By Jonathan Maze on Mar. 18, 2021

Many of these online-only brands will not survive over the long term, but it might not matter given their unit economics, says RB’s The Bottom Line.

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